You<00:00:03.040> ready?

You ready?

You ready? >> Yep.

>> Yep.

>> Yep. >> Okay.<00:00:05.759> Today<00:00:06.240> we<00:00:06.480> are<00:00:06.640> going<00:00:06.720> to<00:00:06.879> talk<00:00:07.120> about

>> Okay. Today we are going to talk about

>> Okay. Today we are going to talk about the<00:00:07.680> refugee<00:00:08.240> protests.

the refugee protests.

the refugee protests. Okay.<00:00:11.519> Today's<00:00:12.080> video<00:00:12.480> is<00:00:12.719> called<00:00:13.200> refugee

Okay. Today's video is called refugee

Okay. Today's video is called refugee riots,<00:00:14.559> salience<00:00:15.120> and<00:00:15.440> storytelling.<00:00:16.320> And

riots, salience and storytelling. And

riots, salience and storytelling. And what<00:00:16.800> I<00:00:16.960> want<00:00:17.039> to<00:00:17.199> do<00:00:17.359> today<00:00:17.680> is<00:00:18.000> look<00:00:18.240> at<00:00:18.400> the

what I want to do today is look at the

what I want to do today is look at the recent<00:00:19.680> growth<00:00:20.080> in<00:00:20.560> uh<00:00:20.720> refugee<00:00:21.119> asylum

recent growth in uh refugee asylum

recent growth in uh refugee asylum seeker<00:00:21.840> protests<00:00:22.400> here<00:00:22.560> in<00:00:22.720> the<00:00:22.880> UK.<00:00:23.439> and<00:00:23.680> I

seeker protests here in the UK. and I

seeker protests here in the UK. and I want<00:00:24.000> to<00:00:24.160> use<00:00:24.320> it<00:00:24.640> to<00:00:24.960> explain<00:00:25.760> some<00:00:26.080> really

want to use it to explain some really

want to use it to explain some really important<00:00:26.800> terms<00:00:27.279> and<00:00:27.680> concepts<00:00:28.720> about<00:00:29.359> media

important terms and concepts about media

important terms and concepts about media and<00:00:30.080> in<00:00:30.320> particular<00:00:31.199> economics<00:00:31.679> and

and in particular economics and

and in particular economics and political<00:00:32.320> media.<00:00:32.800> We're<00:00:32.960> going<00:00:33.120> to<00:00:33.200> talk

political media. We're going to talk

political media. We're going to talk about<00:00:33.680> salience,<00:00:34.800> storytelling,<00:00:35.680> wedge

about salience, storytelling, wedge

about salience, storytelling, wedge issues<00:00:36.480> and<00:00:36.640> the<00:00:36.800> bifocated<00:00:37.520> society<00:00:38.320> and<00:00:38.640> uh

issues and the bifocated society and uh

issues and the bifocated society and uh you're<00:00:39.040> going<00:00:39.120> to<00:00:39.200> understand<00:00:39.520> how<00:00:39.680> the<00:00:39.920> media

you're going to understand how the media

you're going to understand how the media works.<00:00:40.719> Okay,<00:00:40.879> so<00:00:41.200> first<00:00:41.440> a<00:00:41.680> little<00:00:41.760> bit<00:00:41.920> of

works. Okay, so first a little bit of

works. Okay, so first a little bit of context<00:00:42.399> for<00:00:42.640> our<00:00:42.879> international<00:00:43.440> viewers.

context for our international viewers.

context for our international viewers. Uh<00:00:44.239> in<00:00:44.480> the<00:00:44.640> last<00:00:45.120> uh<00:00:45.280> month<00:00:45.600> or<00:00:45.840> two<00:00:46.239> there

Uh in the last uh month or two there

Uh in the last uh month or two there have<00:00:46.640> been<00:00:46.879> lots<00:00:47.120> and<00:00:47.280> lots<00:00:47.600> of<00:00:48.239> protests

have been lots and lots of protests

have been lots and lots of protests outside<00:00:49.360> hotels<00:00:49.920> which<00:00:50.160> are<00:00:50.399> being<00:00:50.559> used<00:00:50.800> by

outside hotels which are being used by

outside hotels which are being used by the<00:00:51.120> government<00:00:51.360> to<00:00:51.680> house<00:00:52.079> asylum<00:00:52.559> seekers.

the government to house asylum seekers.

the government to house asylum seekers. Uh<00:00:53.760> asylum<00:00:54.160> seekers<00:00:54.480> have<00:00:54.719> come<00:00:54.960> they<00:00:55.199> have

Uh asylum seekers have come they have

Uh asylum seekers have come they have not<00:00:55.520> been<00:00:55.680> processed<00:00:56.000> and<00:00:56.160> they're<00:00:56.320> being<00:00:56.480> put

not been processed and they're being put

not been processed and they're being put up<00:00:56.719> in<00:00:56.960> hotels<00:00:57.360> and<00:00:57.600> it<00:00:57.760> has<00:00:57.920> led<00:00:58.079> to<00:00:58.559> lots<00:00:58.719> and

up in hotels and it has led to lots and

up in hotels and it has led to lots and lots<00:00:59.120> of<00:00:59.199> protests<00:00:59.680> all<00:00:59.840> over<00:01:00.000> the<00:01:00.239> country<00:01:00.399> by

lots of protests all over the country by

lots of protests all over the country by British<00:01:00.960> people<00:01:01.199> saying<00:01:01.359> they're<00:01:01.600> not<00:01:01.760> happy

British people saying they're not happy

British people saying they're not happy with<00:01:02.239> asylum<00:01:02.640> seekers<00:01:03.039> being<00:01:03.199> kept<00:01:03.440> in<00:01:03.600> in

with asylum seekers being kept in in

with asylum seekers being kept in in hotels.<00:01:04.720> Okay.<00:01:05.040> So,<00:01:05.280> for<00:01:05.519> a<00:01:05.680> long<00:01:05.840> time,<00:01:06.080> I

hotels. Okay. So, for a long time, I

hotels. Okay. So, for a long time, I avoided<00:01:06.799> speaking<00:01:07.119> about<00:01:07.280> immigration<00:01:07.760> on

avoided speaking about immigration on

avoided speaking about immigration on the<00:01:08.080> channel<00:01:08.400> because<00:01:08.960> I<00:01:09.360> am<00:01:09.520> an<00:01:09.760> economist

the channel because I am an economist

the channel because I am an economist and<00:01:10.320> I<00:01:10.479> like<00:01:10.640> to<00:01:10.799> focus<00:01:11.040> on<00:01:11.360> the<00:01:11.600> economy<00:01:11.920> and

and I like to focus on the economy and

and I like to focus on the economy and things<00:01:12.320> which<00:01:12.479> I'm<00:01:12.640> an<00:01:12.799> expert<00:01:13.040> on.<00:01:13.600> But<00:01:13.760> we

things which I'm an expert on. But we

things which I'm an expert on. But we started<00:01:14.159> to<00:01:14.320> see<00:01:14.400> a<00:01:14.640> couple<00:01:14.720> of<00:01:14.880> years<00:01:15.040> ago

started to see a couple of years ago

started to see a couple of years ago like<00:01:15.680> the<00:01:15.840> growth<00:01:16.080> and<00:01:16.240> the<00:01:16.400> growth<00:01:16.640> and<00:01:16.799> the

like the growth and the growth and the

like the growth and the growth and the growth<00:01:17.200> in<00:01:18.000> people<00:01:18.320> talking<00:01:18.640> about

growth in people talking about

growth in people talking about immigration.<00:01:19.360> The<00:01:19.520> comments<00:01:20.080> basically

immigration. The comments basically

immigration. The comments basically saying,<00:01:21.360> "What<00:01:21.759> you<00:01:21.840> talking<00:01:22.000> about?<00:01:22.320> The

saying, "What you talking about? The

saying, "What you talking about? The problem<00:01:22.720> is<00:01:22.880> not<00:01:23.040> rich<00:01:23.280> people.<00:01:23.680> The<00:01:23.840> problem

problem is not rich people. The problem

problem is not rich people. The problem is<00:01:24.159> not<00:01:24.320> inequality.<00:01:25.280> The<00:01:25.439> problem<00:01:25.600> is

is not inequality. The problem is

is not inequality. The problem is immigration.<00:01:26.320> Why<00:01:26.400> don't<00:01:26.560> you<00:01:26.720> talk<00:01:26.880> about

immigration. Why don't you talk about

immigration. Why don't you talk about that?"<00:01:27.600> Um,<00:01:27.920> and<00:01:28.159> we<00:01:28.320> saw<00:01:28.560> the<00:01:28.799> popularity<00:01:29.280> of

that?" Um, and we saw the popularity of

that?" Um, and we saw the popularity of this<00:01:29.600> grow<00:01:29.680> and<00:01:29.840> grow<00:01:30.000> and<00:01:30.159> grow.<00:01:30.799> And<00:01:30.960> it

this grow and grow and grow. And it

this grow and grow and grow. And it started<00:01:31.360> to<00:01:31.520> become<00:01:31.840> increasingly<00:01:32.560> clear

started to become increasingly clear

started to become increasingly clear that<00:01:33.280> basically<00:01:33.920> anti-immigration

that basically anti-immigration

that basically anti-immigration sentiment<00:01:36.479> was<00:01:36.880> becoming<00:01:38.079> basically<00:01:38.400> the<00:01:38.720> key

sentiment was becoming basically the key

sentiment was becoming basically the key opposition<00:01:39.360> to<00:01:39.759> ideas<00:01:40.000> about<00:01:40.240> taxing<00:01:40.640> the

opposition to ideas about taxing the

opposition to ideas about taxing the rich.<00:01:41.439> So<00:01:41.680> I<00:01:41.920> did<00:01:42.079> a<00:01:42.320> video<00:01:42.560> a<00:01:42.880> couple<00:01:42.960> of<00:01:43.119> years

rich. So I did a video a couple of years

rich. So I did a video a couple of years ago,<00:01:43.600> my<00:01:43.759> first<00:01:43.920> video<00:01:44.079> on<00:01:44.320> immigration,

ago, my first video on immigration,

ago, my first video on immigration, which<00:01:45.200> we'll<00:01:45.439> we'll<00:01:45.680> link<00:01:45.840> here<00:01:46.079> so<00:01:46.240> you<00:01:46.399> can

which we'll we'll link here so you can

which we'll we'll link here so you can see.<00:01:47.280> And<00:01:47.520> really<00:01:48.320> by<00:01:48.560> and<00:01:48.720> large<00:01:48.880> I<00:01:49.119> haven't

see. And really by and large I haven't

see. And really by and large I haven't touched<00:01:49.520> it<00:01:49.680> so<00:01:49.920> much<00:01:50.240> since<00:01:50.640> but<00:01:50.799> I<00:01:50.880> wanted<00:01:51.040> to

touched it so much since but I wanted to

touched it so much since but I wanted to do<00:01:51.280> a<00:01:51.439> video<00:01:51.680> on<00:01:51.840> it<00:01:52.079> now<00:01:52.479> because<00:01:52.799> I<00:01:52.960> think

do a video on it now because I think

do a video on it now because I think it's<00:01:53.360> again<00:01:53.759> become<00:01:54.640> really<00:01:55.040> relevant<00:01:55.520> to<00:01:56.479> our

it's again become really relevant to our

it's again become really relevant to our work<00:01:57.119> on<00:01:57.840> dealing<00:01:58.159> with<00:01:58.320> the<00:01:58.479> problem<00:01:58.640> with

work on dealing with the problem with

work on dealing with the problem with the<00:01:59.119> economy<00:01:59.600> dealing<00:01:59.840> with<00:01:59.920> the<00:02:00.159> problem<00:02:00.320> on

the economy dealing with the problem on

the economy dealing with the problem on inequality.<00:02:01.759> And<00:02:01.920> I<00:02:02.079> think<00:02:02.240> what<00:02:02.560> we've<00:02:02.799> seen

inequality. And I think what we've seen

inequality. And I think what we've seen is<00:02:03.920> I<00:02:04.240> came<00:02:04.399> back<00:02:04.560> from<00:02:04.799> holiday<00:02:05.280> about

is I came back from holiday about

is I came back from holiday about two<00:02:07.439> months<00:02:07.680> ago<00:02:07.840> now<00:02:08.160> two<00:02:08.239> and<00:02:08.319> a<00:02:08.399> half<00:02:08.560> months

two months ago now two and a half months

two months ago now two and a half months ago<00:02:08.959> and<00:02:09.119> at<00:02:09.280> the<00:02:09.440> time<00:02:10.080> it<00:02:10.319> really<00:02:10.560> felt<00:02:10.800> like

ago and at the time it really felt like

ago and at the time it really felt like we<00:02:11.120> kind<00:02:11.360> of<00:02:11.920> had<00:02:12.160> our<00:02:12.400> foot<00:02:12.640> on<00:02:12.800> the<00:02:12.959> neck<00:02:13.200> of

we kind of had our foot on the neck of

we kind of had our foot on the neck of the<00:02:13.599> media<00:02:14.000> basically.<00:02:14.720> Everybody<00:02:15.120> was

the media basically. Everybody was

the media basically. Everybody was talking<00:02:15.520> about<00:02:15.680> wealth<00:02:16.000> taxes.<00:02:16.800> Everybody

talking about wealth taxes. Everybody

talking about wealth taxes. Everybody was<00:02:17.440> constantly<00:02:17.840> asking<00:02:18.160> politicians,<00:02:18.640> why

was constantly asking politicians, why

was constantly asking politicians, why don't<00:02:19.040> you<00:02:19.200> do<00:02:19.360> something<00:02:19.520> about<00:02:19.760> wealth

don't you do something about wealth

don't you do something about wealth taxes?<00:02:20.720> Why<00:02:20.959> don't<00:02:21.040> you<00:02:21.200> do<00:02:21.360> something<00:02:21.520> about

taxes? Why don't you do something about

taxes? Why don't you do something about inequality?<00:02:23.120> And<00:02:23.360> there<00:02:23.520> was<00:02:23.680> kind<00:02:23.840> of<00:02:24.000> an

inequality? And there was kind of an

inequality? And there was kind of an effort<00:02:24.480> made<00:02:25.360> by<00:02:25.680> the<00:02:25.840> media,<00:02:26.400> especially<00:02:26.720> by

effort made by the media, especially by

effort made by the media, especially by the<00:02:26.959> right-wing<00:02:27.440> media,<00:02:27.760> to<00:02:27.920> kind<00:02:28.080> of

the right-wing media, to kind of

the right-wing media, to kind of discredit<00:02:28.640> the<00:02:28.879> ideas<00:02:29.120> on<00:02:29.280> wealth<00:02:29.520> taxes.<00:02:30.160> And

discredit the ideas on wealth taxes. And

discredit the ideas on wealth taxes. And really,<00:02:31.200> to<00:02:31.440> be<00:02:31.520> honest,<00:02:31.920> it<00:02:32.160> kind<00:02:32.319> of<00:02:32.400> failed.

really, to be honest, it kind of failed.

really, to be honest, it kind of failed. I<00:02:33.040> think<00:02:33.200> they<00:02:33.440> didn't<00:02:33.760> really<00:02:34.640> successfully

I think they didn't really successfully

I think they didn't really successfully poke<00:02:35.519> many<00:02:35.760> holes<00:02:36.000> in<00:02:36.239> the<00:02:36.400> idea<00:02:36.800> of<00:02:37.280> taxing

poke many holes in the idea of taxing

poke many holes in the idea of taxing the<00:02:37.760> rich<00:02:38.000> more,<00:02:38.239> in<00:02:38.400> the<00:02:38.480> idea<00:02:38.640> of<00:02:38.800> doing

the rich more, in the idea of doing

the rich more, in the idea of doing something<00:02:39.120> about<00:02:39.280> inequality,<00:02:40.080> and<00:02:40.319> it<00:02:40.480> felt

something about inequality, and it felt

something about inequality, and it felt like<00:02:40.800> we<00:02:41.120> had<00:02:41.360> won<00:02:41.599> the<00:02:41.760> argument.<00:02:42.640> But<00:02:42.879> then

like we had won the argument. But then

like we had won the argument. But then what<00:02:43.599> basically<00:02:44.080> happened<00:02:44.400> was<00:02:44.720> the<00:02:45.040> media

what basically happened was the media

what basically happened was the media pretty<00:02:46.560> much<00:02:46.959> stopped<00:02:47.360> talking<00:02:47.680> about

pretty much stopped talking about

pretty much stopped talking about inequality<00:02:48.640> and<00:02:48.959> started<00:02:49.280> to<00:02:49.440> talk<00:02:49.680> more<00:02:49.920> and

inequality and started to talk more and

inequality and started to talk more and more<00:02:50.239> and<00:02:50.480> more<00:02:50.640> and<00:02:50.879> more<00:02:51.120> about<00:02:51.760> refugees

more and more and more about refugees

more and more and more about refugees and<00:02:52.800> asylum<00:02:53.280> seekers<00:02:53.680> and<00:02:53.840> these<00:02:54.080> protests<00:02:54.480> at

and asylum seekers and these protests at

and asylum seekers and these protests at these<00:02:54.879> hotels.<00:02:55.599> And<00:02:55.760> what<00:02:56.000> this<00:02:56.319> teaches<00:02:56.720> us

these hotels. And what this teaches us

these hotels. And what this teaches us is<00:02:57.200> the<00:02:57.440> importance<00:02:57.760> of<00:02:57.920> the<00:02:58.160> first<00:02:58.400> media

is the importance of the first media

is the importance of the first media idea<00:02:59.120> we're<00:02:59.280> going<00:02:59.360> to<00:02:59.519> explain<00:02:59.760> today<00:03:00.400> which

idea we're going to explain today which

idea we're going to explain today which is<00:03:01.120> salience.

is salience.

is salience. Okay.<00:03:03.760> So<00:03:04.000> what<00:03:04.319> is<00:03:04.879> salience?<00:03:05.599> I'm<00:03:05.920> going<00:03:06.000> to

Okay. So what is salience? I'm going to

Okay. So what is salience? I'm going to explain<00:03:06.480> what<00:03:06.720> salience<00:03:07.280> is<00:03:07.760> by<00:03:08.080> telling<00:03:08.400> a

explain what salience is by telling a

explain what salience is by telling a story<00:03:09.200> about<00:03:09.440> when<00:03:09.680> I<00:03:09.920> first<00:03:10.239> started<00:03:11.040> talking

story about when I first started talking

story about when I first started talking about<00:03:11.519> economics<00:03:11.920> in<00:03:12.080> the<00:03:12.239> media.<00:03:13.200> So,<00:03:13.519> I

about economics in the media. So, I

about economics in the media. So, I started<00:03:14.080> this<00:03:14.319> YouTube<00:03:14.560> channel<00:03:14.800> in<00:03:15.120> 2020<00:03:15.680> and

started this YouTube channel in 2020 and

started this YouTube channel in 2020 and at<00:03:16.159> the<00:03:16.239> time<00:03:16.400> I<00:03:16.640> started<00:03:16.879> to<00:03:17.040> do<00:03:17.440> quite<00:03:17.680> a

at the time I started to do quite a

at the time I started to do quite a little<00:03:17.920> bit<00:03:18.080> of<00:03:18.239> like<00:03:18.480> radio<00:03:19.360> talking<00:03:19.760> about

little bit of like radio talking about

little bit of like radio talking about inequality,<00:03:21.280> talking<00:03:21.519> about<00:03:21.680> the<00:03:21.840> economy.

inequality, talking about the economy.

inequality, talking about the economy. Um,<00:03:23.440> I<00:03:23.760> was<00:03:24.879> lucky<00:03:25.200> because<00:03:25.519> I<00:03:25.680> was<00:03:25.760> one<00:03:25.920> of<00:03:26.000> the

Um, I was lucky because I was one of the

Um, I was lucky because I was one of the first<00:03:26.400> guys<00:03:26.640> who<00:03:26.959> realized<00:03:27.360> there<00:03:27.599> was<00:03:27.760> going

first guys who realized there was going

first guys who realized there was going to<00:03:27.920> be<00:03:28.080> a<00:03:28.239> big<00:03:28.400> inequality<00:03:29.040> crisis,<00:03:29.440> that

to be a big inequality crisis, that

to be a big inequality crisis, that there<00:03:29.680> was<00:03:29.840> going<00:03:29.920> to<00:03:30.000> be<00:03:30.080> a<00:03:30.239> big<00:03:30.319> inflation

there was going to be a big inflation

there was going to be a big inflation crisis.<00:03:31.440> Um,<00:03:32.239> so<00:03:32.400> I<00:03:32.560> started<00:03:32.799> to<00:03:32.959> tell

crisis. Um, so I started to tell

crisis. Um, so I started to tell everybody<00:03:33.360> about<00:03:33.519> it<00:03:33.680> and<00:03:33.840> I<00:03:33.920> went<00:03:34.000> on<00:03:34.239> loads

everybody about it and I went on loads

everybody about it and I went on loads and<00:03:34.560> loads<00:03:34.799> of<00:03:35.040> radio<00:03:35.440> shows.<00:03:35.920> Um,<00:03:36.159> if<00:03:36.400> you

and loads of radio shows. Um, if you

and loads of radio shows. Um, if you look<00:03:36.720> back<00:03:37.040> through<00:03:37.360> this<00:03:37.599> channel<00:03:37.920> through

look back through this channel through

look back through this channel through like<00:03:38.239> the<00:03:38.480> really,<00:03:38.720> really,<00:03:38.959> really<00:03:39.200> early

like the really, really, really early

like the really, really, really early videos.<00:03:40.239> We<00:03:40.480> used<00:03:40.640> to<00:03:40.799> upload<00:03:41.200> all<00:03:41.440> of<00:03:41.599> my

videos. We used to upload all of my

videos. We used to upload all of my radio<00:03:42.319> interviews.<00:03:42.720> So<00:03:42.799> you'll<00:03:42.959> you'll<00:03:43.280> see

radio interviews. So you'll you'll see

radio interviews. So you'll you'll see them<00:03:43.519> on<00:03:43.680> there<00:03:44.159> and<00:03:44.319> you'll<00:03:44.560> see<00:03:44.720> I<00:03:44.879> was

them on there and you'll see I was

them on there and you'll see I was basically<00:03:45.360> saying<00:03:45.599> like<00:03:46.560> years<00:03:46.799> in<00:03:46.959> advance

basically saying like years in advance

basically saying like years in advance we<00:03:47.440> were<00:03:47.519> going<00:03:47.599> to<00:03:47.760> have<00:03:47.840> an<00:03:48.080> inequality

we were going to have an inequality

we were going to have an inequality crisis<00:03:48.879> and<00:03:49.120> we're<00:03:49.280> going<00:03:49.280> to<00:03:49.360> have<00:03:49.440> an

crisis and we're going to have an

crisis and we're going to have an inflation<00:03:50.000> crisis.<00:03:50.560> Um,<00:03:51.280> and<00:03:51.440> I<00:03:51.599> was<00:03:51.760> in<00:03:51.840> a

inflation crisis. Um, and I was in a

inflation crisis. Um, and I was in a really<00:03:52.159> strong<00:03:52.400> position<00:03:52.720> basically<00:03:53.200> because

really strong position basically because

really strong position basically because I<00:03:54.640> was<00:03:54.799> a<00:03:54.959> very<00:03:55.120> good<00:03:55.280> economist.<00:03:55.760> I<00:03:55.840> had<00:03:55.920> a

I was a very good economist. I had a

I was a very good economist. I had a very<00:03:56.319> good<00:03:56.480> history.<00:03:56.799> I<00:03:56.959> was<00:03:57.120> one<00:03:57.280> of<00:03:57.360> the<00:03:57.519> top

very good history. I was one of the top

very good history. I was one of the top traders<00:03:58.239> in<00:03:58.400> the<00:03:58.560> city.<00:03:59.040> And<00:04:00.159> economists<00:04:00.640> who

traders in the city. And economists who

traders in the city. And economists who are<00:04:00.959> this<00:04:01.200> good<00:04:01.519> basically<00:04:02.000> don't<00:04:02.239> normally

are this good basically don't normally

are this good basically don't normally appear<00:04:02.799> in<00:04:03.040> the<00:04:03.120> media<00:04:03.439> because<00:04:04.000> they<00:04:04.239> get

appear in the media because they get

appear in the media because they get paid<00:04:04.560> a<00:04:04.720> lot<00:04:04.799> more<00:04:04.879> to<00:04:05.040> work<00:04:05.200> for<00:04:05.360> banks.<00:04:05.840> Um<00:04:06.480> so

paid a lot more to work for banks. Um so

paid a lot more to work for banks. Um so in<00:04:07.120> my<00:04:07.280> personal<00:04:07.680> opinion<00:04:08.239> I<00:04:08.400> was<00:04:08.560> kind<00:04:08.640> of

in my personal opinion I was kind of

in my personal opinion I was kind of head<00:04:08.879> and<00:04:09.120> shoulders<00:04:09.599> above<00:04:10.239> the<00:04:10.560> competition

head and shoulders above the competition

head and shoulders above the competition talking<00:04:11.439> about<00:04:11.599> the<00:04:11.760> economy.<00:04:12.400> I<00:04:12.560> went<00:04:12.720> to

talking about the economy. I went to

talking about the economy. I went to loads<00:04:13.040> of<00:04:13.200> shows.<00:04:13.760> I<00:04:14.000> spoke<00:04:14.159> about<00:04:14.319> the

loads of shows. I spoke about the

loads of shows. I spoke about the economy.<00:04:14.799> I<00:04:14.959> was<00:04:15.040> doing<00:04:15.200> really<00:04:15.360> well<00:04:15.519> and

economy. I was doing really well and

economy. I was doing really well and eventually<00:04:16.079> I<00:04:16.400> got<00:04:16.479> invited<00:04:16.880> to<00:04:17.280> go<00:04:17.519> on<00:04:17.840> with

eventually I got invited to go on with

eventually I got invited to go on with Nick<00:04:18.479> Ferrari<00:04:19.199> who<00:04:19.440> is<00:04:20.079> the<00:04:20.320> most<00:04:20.720> right-wing

Nick Ferrari who is the most right-wing

Nick Ferrari who is the most right-wing presenter<00:04:21.759> on<00:04:22.160> LBC.<00:04:22.960> So<00:04:23.280> again<00:04:23.520> for<00:04:23.759> our

presenter on LBC. So again for our

presenter on LBC. So again for our foreign<00:04:24.240> viewers<00:04:24.960> LBC<00:04:25.680> is<00:04:26.000> like<00:04:26.240> a<00:04:26.400> really

foreign viewers LBC is like a really

foreign viewers LBC is like a really popular<00:04:27.040> talk<00:04:27.360> radio<00:04:27.680> show<00:04:27.919> in<00:04:28.080> this<00:04:28.240> country.

popular talk radio show in this country.

popular talk radio show in this country. People<00:04:29.120> call<00:04:29.360> in<00:04:29.840> they<00:04:30.080> talk<00:04:30.240> about<00:04:30.400> the

People call in they talk about the

People call in they talk about the politics<00:04:31.840> mainly<00:04:32.160> politics<00:04:32.639> the<00:04:32.800> economy

politics mainly politics the economy

politics mainly politics the economy social<00:04:33.520> issues<00:04:34.240> um<00:04:34.800> and<00:04:35.040> they<00:04:35.199> like<00:04:35.440> to

social issues um and they like to

social issues um and they like to consider<00:04:35.840> themselves<00:04:36.240> like<00:04:36.400> neither<00:04:36.720> left

consider themselves like neither left

consider themselves like neither left nor<00:04:37.120> right.<00:04:37.440> They<00:04:37.600> have<00:04:37.680> like<00:04:37.919> more<00:04:38.080> leftwing

nor right. They have like more leftwing

nor right. They have like more leftwing presenters<00:04:38.880> like<00:04:39.040> James<00:04:39.360> O'Brien<00:04:40.240> and<00:04:40.400> they

presenters like James O'Brien and they

presenters like James O'Brien and they have<00:04:41.040> more<00:04:41.280> right-wing<00:04:41.680> presenters<00:04:42.000> like

have more right-wing presenters like

have more right-wing presenters like Nick<00:04:42.400> Ferrari<00:04:42.800> and<00:04:42.880> Nick<00:04:43.120> Ferrari<00:04:43.440> is

Nick Ferrari and Nick Ferrari is

Nick Ferrari and Nick Ferrari is considered<00:04:43.840> the<00:04:44.000> most<00:04:44.160> right-wing<00:04:44.639> one.<00:04:45.680> And

considered the most right-wing one. And

considered the most right-wing one. And I<00:04:46.479> got<00:04:46.720> called<00:04:46.960> up<00:04:47.280> late<00:04:47.520> one<00:04:47.759> evening.<00:04:48.000> I<00:04:48.160> was

I got called up late one evening. I was

I got called up late one evening. I was playing<00:04:48.400> football<00:04:48.639> with<00:04:48.800> my<00:04:49.040> friends<00:04:49.680> and

playing football with my friends and

playing football with my friends and they<00:04:50.160> wanted<00:04:50.400> me<00:04:50.479> to<00:04:50.639> come<00:04:50.720> on<00:04:50.880> and<00:04:51.040> talk<00:04:51.280> about

they wanted me to come on and talk about

they wanted me to come on and talk about what<00:04:52.400> I<00:04:52.560> thought<00:04:52.720> was<00:04:53.040> the<00:04:53.280> economy

what I thought was the economy

what I thought was the economy basically.<00:04:54.479> Um,<00:04:55.360> and<00:04:55.759> I<00:04:55.919> I<00:04:56.320> broke<00:04:56.560> my<00:04:56.800> rib

basically. Um, and I I broke my rib

basically. Um, and I I broke my rib playing<00:04:57.440> football,<00:04:57.919> but<00:04:58.160> I<00:04:58.479> really<00:04:58.720> wanted<00:04:58.880> to

playing football, but I really wanted to

playing football, but I really wanted to do<00:04:59.120> it<00:04:59.199> because<00:04:59.440> Nick<00:04:59.600> Ferrari<00:05:00.000> is<00:05:00.080> like<00:05:00.240> their

do it because Nick Ferrari is like their

do it because Nick Ferrari is like their big<00:05:00.560> presenter.<00:05:01.040> So,<00:05:01.199> I<00:05:01.440> barely<00:05:01.759> slept<00:05:02.000> and<00:05:02.160> I

big presenter. So, I barely slept and I

big presenter. So, I barely slept and I went<00:05:02.400> on<00:05:02.560> early<00:05:02.720> in<00:05:02.880> the<00:05:02.960> morning<00:05:03.199> on<00:05:03.440> Nick

went on early in the morning on Nick

went on early in the morning on Nick Ferrari<00:05:04.479> and<00:05:04.960> I<00:05:05.120> want<00:05:05.199> to<00:05:05.360> talk<00:05:05.520> about<00:05:05.600> the

Ferrari and I want to talk about the

Ferrari and I want to talk about the economy.<00:05:06.400> I<00:05:06.639> want<00:05:06.720> to<00:05:06.880> talk<00:05:07.039> about

economy. I want to talk about

economy. I want to talk about inequality.<00:05:08.160> I<00:05:08.320> wanted<00:05:08.479> to<00:05:08.720> talk<00:05:08.880> about<00:05:09.120> how

inequality. I wanted to talk about how

inequality. I wanted to talk about how COVID<00:05:10.560> was<00:05:10.800> massively<00:05:11.199> increasing

COVID was massively increasing

COVID was massively increasing inequality,<00:05:12.080> how<00:05:12.240> it<00:05:12.320> was<00:05:12.400> going<00:05:12.479> to<00:05:12.560> cause<00:05:12.720> an

inequality, how it was going to cause an

inequality, how it was going to cause an economic<00:05:13.360> crisis.<00:05:13.919> And<00:05:14.160> what<00:05:14.400> Nick<00:05:14.639> Ferrari

economic crisis. And what Nick Ferrari

economic crisis. And what Nick Ferrari did<00:05:15.280> was<00:05:15.919> he<00:05:16.320> didn't<00:05:17.039> allow<00:05:17.360> the<00:05:17.680> conversation

did was he didn't allow the conversation

did was he didn't allow the conversation to<00:05:19.520> ever<00:05:19.759> be<00:05:20.000> about<00:05:20.320> anything<00:05:20.880> except<00:05:21.280> for

to ever be about anything except for

to ever be about anything except for extremely<00:05:23.199> narrow<00:05:23.759> consumption<00:05:24.320> decisions

extremely narrow consumption decisions

extremely narrow consumption decisions about<00:05:25.039> what<00:05:25.360> kind<00:05:25.520> of<00:05:25.680> energy<00:05:26.080> provider<00:05:27.039> an

about what kind of energy provider an

about what kind of energy provider an ordinary<00:05:27.680> family<00:05:28.000> uses.<00:05:28.479> And<00:05:28.639> every<00:05:28.800> time<00:05:28.960> I

ordinary family uses. And every time I

ordinary family uses. And every time I tried<00:05:29.360> to<00:05:29.520> move<00:05:29.759> it<00:05:29.919> to<00:05:30.160> something<00:05:30.880> bigger

tried to move it to something bigger

tried to move it to something bigger about<00:05:31.600> the<00:05:31.840> economy,<00:05:32.320> about<00:05:32.479> inequality,<00:05:33.120> he

about the economy, about inequality, he

about the economy, about inequality, he was<00:05:33.440> like,<00:05:33.520> "What<00:05:33.919> energy<00:05:34.320> provider<00:05:35.280> should

was like, "What energy provider should

was like, "What energy provider should our<00:05:35.919> viewers<00:05:36.320> use?"<00:05:36.560> Again<00:05:36.800> and<00:05:36.960> again<00:05:37.120> and

our viewers use?" Again and again and

our viewers use?" Again and again and again.<00:05:37.759> And<00:05:38.240> that<00:05:38.560> is<00:05:38.720> an<00:05:39.039> example<00:05:39.280> of

again. And that is an example of

again. And that is an example of salience<00:05:40.160> because<00:05:40.479> salience<00:05:41.680> is<00:05:41.919> not<00:05:42.160> about

salience because salience is not about

salience because salience is not about winning<00:05:42.639> the<00:05:42.880> argument.<00:05:43.680> It<00:05:43.840> is<00:05:44.000> about

winning the argument. It is about

winning the argument. It is about controlling<00:05:45.919> what<00:05:46.400> topics<00:05:47.360> are<00:05:47.680> discussed.

controlling what topics are discussed.

controlling what topics are discussed. It's<00:05:48.720> about<00:05:48.960> controlling<00:05:49.840> the<00:05:50.160> topic<00:05:50.479> of

It's about controlling the topic of

It's about controlling the topic of discussion.<00:05:51.440> And<00:05:51.680> once<00:05:52.000> you<00:05:53.280> start<00:05:53.600> thinking

discussion. And once you start thinking

discussion. And once you start thinking about<00:05:54.080> salience,<00:05:54.639> so<00:05:55.039> my<00:05:55.360> background<00:05:56.400> is<00:05:56.639> is

about salience, so my background is is

about salience, so my background is is not<00:05:57.039> in<00:05:57.199> media.<00:05:57.600> My<00:05:57.680> background<00:05:57.919> is<00:05:58.080> in<00:05:58.240> in

not in media. My background is in in

not in media. My background is in in maths<00:05:58.720> and<00:05:58.880> economics<00:05:59.600> and<00:06:00.240> and<00:06:00.720> trading.<00:06:01.120> And

maths and economics and and trading. And

maths and economics and and trading. And in<00:06:01.440> my<00:06:01.520> heart<00:06:01.680> of<00:06:01.840> hearts,<00:06:02.080> I'm<00:06:02.320> like<00:06:02.479> a<00:06:02.639> very

in my heart of hearts, I'm like a very

in my heart of hearts, I'm like a very sort<00:06:02.960> of<00:06:03.120> logicy<00:06:03.680> mathsy<00:06:04.240> guy.<00:06:04.720> And<00:06:04.960> I<00:06:05.120> think<00:06:05.199> a

sort of logicy mathsy guy. And I think a

sort of logicy mathsy guy. And I think a lot<00:06:05.440> of<00:06:05.520> people<00:06:05.759> like<00:06:05.919> that,<00:06:06.160> they<00:06:06.479> think<00:06:07.120> that

lot of people like that, they think that

lot of people like that, they think that political<00:06:07.919> debate<00:06:08.800> is<00:06:09.600> about<00:06:10.000> debate<00:06:10.319> and

political debate is about debate and

political debate is about debate and about<00:06:10.720> winning<00:06:10.960> the<00:06:11.120> argument.<00:06:11.520> I<00:06:11.680> make<00:06:11.840> my

about winning the argument. I make my

about winning the argument. I make my points,<00:06:12.400> you<00:06:12.560> make<00:06:12.720> your<00:06:12.960> point,<00:06:13.680> and<00:06:13.919> we<00:06:14.160> we

points, you make your point, and we we

points, you make your point, and we we the<00:06:14.720> public<00:06:14.960> will<00:06:15.120> decide<00:06:15.360> who's<00:06:15.600> the<00:06:15.759> winner.

the public will decide who's the winner.

the public will decide who's the winner. But<00:06:16.880> what<00:06:17.840> this<00:06:18.080> Nick<00:06:18.319> Ferrari<00:06:18.800> interview

But what this Nick Ferrari interview

But what this Nick Ferrari interview showed<00:06:19.680> me<00:06:20.160> is<00:06:20.400> a<00:06:20.639> massive<00:06:21.520> thing<00:06:21.680> that<00:06:21.919> you

showed me is a massive thing that you

showed me is a massive thing that you can<00:06:22.240> do<00:06:22.960> is<00:06:23.520> to<00:06:24.800> make<00:06:25.120> sure<00:06:25.840> you<00:06:26.160> basically

can do is to make sure you basically

can do is to make sure you basically understand<00:06:26.960> what<00:06:27.120> is<00:06:27.199> it<00:06:27.360> that<00:06:27.520> my<00:06:27.759> opponent

understand what is it that my opponent

understand what is it that my opponent is<00:06:28.319> good<00:06:28.479> at?<00:06:29.199> What<00:06:29.440> what<00:06:29.759> area<00:06:30.000> is<00:06:30.160> he<00:06:30.400> good

is good at? What what area is he good

is good at? What what area is he good at?<00:06:30.800> What<00:06:30.960> area<00:06:31.199> is<00:06:31.280> he<00:06:31.440> weak<00:06:31.759> at?<00:06:32.400> What<00:06:32.560> area

at? What area is he weak at? What area

at? What area is he weak at? What area am<00:06:33.039> I<00:06:33.360> good<00:06:33.600> at?<00:06:33.919> What<00:06:34.080> area<00:06:34.319> am<00:06:34.479> I<00:06:34.639> weak<00:06:34.880> at?

am I good at? What area am I weak at?

am I good at? What area am I weak at? And<00:06:35.520> you<00:06:35.759> make<00:06:35.919> sure<00:06:36.160> that<00:06:36.400> you<00:06:36.639> only<00:06:36.960> ever

And you make sure that you only ever

And you make sure that you only ever speak<00:06:37.600> about<00:06:37.759> the<00:06:38.000> area<00:06:38.240> that<00:06:38.400> you<00:06:38.639> are<00:06:38.800> strong

speak about the area that you are strong

speak about the area that you are strong at.<00:06:39.199> And<00:06:39.360> you<00:06:39.520> don't<00:06:39.759> allow<00:06:41.039> the<00:06:41.360> subject<00:06:41.759> to

at. And you don't allow the subject to

at. And you don't allow the subject to to<00:06:42.479> be<00:06:42.720> anything<00:06:42.960> that<00:06:43.199> your<00:06:43.440> opponent<00:06:43.759> might

to be anything that your opponent might

to be anything that your opponent might be<00:06:44.080> good<00:06:44.160> at.<00:06:44.319> that<00:06:44.560> is<00:06:44.800> controlling<00:06:45.680> the

be good at. that is controlling the

be good at. that is controlling the salience.<00:06:46.880> Salience<00:06:47.440> is<00:06:47.840> basically<00:06:48.319> how

salience. Salience is basically how

salience. Salience is basically how visible<00:06:49.280> a<00:06:49.600> particular<00:06:50.160> topic<00:06:50.479> is.<00:06:51.120> So<00:06:51.280> rather

visible a particular topic is. So rather

visible a particular topic is. So rather than<00:06:51.759> try<00:06:51.919> to<00:06:52.080> win<00:06:52.319> the<00:06:52.479> debate,<00:06:53.120> you<00:06:53.280> try<00:06:53.520> to

than try to win the debate, you try to

than try to win the debate, you try to make<00:06:53.840> sure<00:06:54.000> only<00:06:54.319> one<00:06:54.639> side<00:06:54.880> of<00:06:54.960> the<00:06:55.199> debate<00:06:55.680> is

make sure only one side of the debate is

make sure only one side of the debate is visible,<00:06:56.479> has<00:06:56.720> any<00:06:56.960> volume<00:06:57.440> gets<00:06:57.759> heard<00:06:58.160> and

visible, has any volume gets heard and

visible, has any volume gets heard and that<00:06:58.560> is<00:06:58.639> the<00:06:58.800> side<00:06:58.960> of<00:06:59.039> the<00:06:59.199> debate<00:06:59.840> side<00:07:00.080> of

that is the side of the debate side of

that is the side of the debate side of the<00:07:00.319> debate<00:07:00.639> upon<00:07:00.880> which<00:07:01.120> you<00:07:01.280> are<00:07:01.440> strong.

the debate upon which you are strong.

the debate upon which you are strong. And<00:07:02.160> this<00:07:02.400> idea<00:07:02.720> of<00:07:03.120> uh<00:07:03.360> salience<00:07:04.000> in<00:07:04.400> a<00:07:04.639> debate

And this idea of uh salience in a debate

And this idea of uh salience in a debate or<00:07:05.039> in<00:07:05.199> a<00:07:05.360> conversation<00:07:06.160> which<00:07:06.400> if<00:07:06.639> you<00:07:06.720> keep

or in a conversation which if you keep

or in a conversation which if you keep an<00:07:07.039> eye<00:07:07.120> out<00:07:07.280> for<00:07:07.360> it<00:07:07.520> you<00:07:07.680> will<00:07:07.759> see<00:07:07.919> all<00:07:08.080> over

an eye out for it you will see all over

an eye out for it you will see all over the<00:07:08.479> media.<00:07:08.800> You<00:07:08.960> will<00:07:09.120> see<00:07:09.360> everybody<00:07:09.840> doing

the media. You will see everybody doing

the media. You will see everybody doing in<00:07:10.319> every<00:07:10.560> political<00:07:10.960> conversation.<00:07:11.919> It

in every political conversation. It

in every political conversation. It doesn't<00:07:12.400> just<00:07:12.639> apply<00:07:12.960> to<00:07:13.199> an<00:07:13.520> individual

doesn't just apply to an individual

doesn't just apply to an individual conversation<00:07:14.960> or<00:07:15.120> an<00:07:15.280> individual<00:07:15.680> debate.<00:07:16.479> We

conversation or an individual debate. We

conversation or an individual debate. We can<00:07:16.880> apply<00:07:17.120> it<00:07:17.199> to<00:07:17.360> the<00:07:17.520> media<00:07:17.840> as<00:07:18.080> a<00:07:18.240> whole,

can apply it to the media as a whole,

can apply it to the media as a whole, one<00:07:19.599> media<00:07:20.000> show<00:07:20.319> or<00:07:20.639> basically<00:07:20.960> like<00:07:21.199> the

one media show or basically like the

one media show or basically like the whole<00:07:21.599> media<00:07:22.080> like<00:07:22.400> all<00:07:22.560> of<00:07:22.720> the<00:07:22.880> TV,<00:07:23.199> all<00:07:23.360> of

whole media like all of the TV, all of

whole media like all of the TV, all of the<00:07:23.599> newspapers,<00:07:24.639> all<00:07:24.880> of<00:07:25.039> the<00:07:25.440> online<00:07:26.000> social

the newspapers, all of the online social

the newspapers, all of the online social media.<00:07:27.199> What<00:07:27.759> topics<00:07:28.240> are<00:07:28.479> getting<00:07:28.720> discussed

media. What topics are getting discussed

media. What topics are getting discussed and<00:07:29.919> what<00:07:30.240> topics<00:07:30.720> are<00:07:31.120> not<00:07:31.440> getting

and what topics are not getting

and what topics are not getting discussed?<00:07:32.560> And<00:07:32.800> back<00:07:33.039> when<00:07:33.199> I<00:07:33.440> came<00:07:33.520> back

discussed? And back when I came back

discussed? And back when I came back from<00:07:33.840> holiday<00:07:34.160> in<00:07:34.400> late<00:07:34.560> June,<00:07:35.199> early<00:07:35.599> July,

from holiday in late June, early July,

from holiday in late June, early July, the<00:07:36.639> economy<00:07:37.199> and<00:07:37.520> inequality<00:07:38.479> and<00:07:38.800> taxation

the economy and inequality and taxation

the economy and inequality and taxation and<00:07:40.000> taxation<00:07:40.400> of<00:07:40.560> the<00:07:40.639> rich<00:07:40.960> were<00:07:41.280> being

and taxation of the rich were being

and taxation of the rich were being discussed<00:07:42.160> every<00:07:42.639> single<00:07:43.039> day<00:07:43.199> on<00:07:43.440> every

discussed every single day on every

discussed every single day on every single<00:07:44.000> news<00:07:44.319> show.<00:07:44.720> We<00:07:44.960> had<00:07:45.199> massive

single news show. We had massive

single news show. We had massive salience.<00:07:47.199> We<00:07:47.520> we<00:07:47.759> were<00:07:47.919> the<00:07:48.080> issue<00:07:48.319> that<00:07:48.479> was

salience. We we were the issue that was

salience. We we were the issue that was being<00:07:48.880> spoken<00:07:49.280> about.<00:07:49.759> We<00:07:49.919> were<00:07:50.000> the<00:07:50.160> issue

being spoken about. We were the issue

being spoken about. We were the issue that<00:07:50.479> was<00:07:50.560> dominating<00:07:51.039> media<00:07:51.360> time.<00:07:52.080> And<00:07:52.319> now

that was dominating media time. And now

that was dominating media time. And now if<00:07:52.880> you<00:07:52.960> look<00:07:53.039> at<00:07:53.199> the<00:07:53.360> TV,<00:07:54.160> what<00:07:54.400> you<00:07:54.639> see<00:07:54.879> is

if you look at the TV, what you see is

if you look at the TV, what you see is immigration<00:07:56.479> and<00:07:56.800> asylum<00:07:57.360> seekers<00:07:57.759> and

immigration and asylum seekers and

immigration and asylum seekers and refugee<00:07:58.720> rights,<00:07:59.120> refugee<00:07:59.599> protests<00:08:00.080> outside

refugee rights, refugee protests outside

refugee rights, refugee protests outside hotels<00:08:01.680> are<00:08:01.919> being<00:08:02.160> spoken<00:08:02.400> about<00:08:02.639> much<00:08:02.960> much

hotels are being spoken about much much

hotels are being spoken about much much much<00:08:03.440> more.<00:08:04.639> And<00:08:04.879> issues<00:08:05.440> of<00:08:06.800> inequality,

much more. And issues of inequality,

much more. And issues of inequality, taxation,<00:08:08.479> distribution<00:08:09.280> have<00:08:09.520> kind<00:08:09.680> of<00:08:09.759> been

taxation, distribution have kind of been

taxation, distribution have kind of been put<00:08:10.080> on<00:08:10.240> the<00:08:10.400> shelf<00:08:10.800> which<00:08:11.120> basically<00:08:11.520> means

put on the shelf which basically means

put on the shelf which basically means we<00:08:13.199> as<00:08:13.440> much<00:08:13.599> as<00:08:13.759> we<00:08:14.000> maybe<00:08:14.319> won<00:08:14.560> the<00:08:14.720> argument

we as much as we maybe won the argument

we as much as we maybe won the argument on<00:08:15.360> the<00:08:15.599> economy,<00:08:16.240> we<00:08:16.479> are<00:08:16.639> now<00:08:16.879> losing<00:08:17.520> the

on the economy, we are now losing the

on the economy, we are now losing the battle<00:08:18.479> for<00:08:18.720> salience.<00:08:19.840> So<00:08:21.039> how<00:08:21.280> do<00:08:21.360> you<00:08:21.520> win

battle for salience. So how do you win

battle for salience. So how do you win the<00:08:21.919> battle<00:08:22.160> for<00:08:22.400> salience?<00:08:23.039> And<00:08:23.199> that<00:08:23.440> brings

the battle for salience? And that brings

the battle for salience? And that brings us<00:08:24.000> to<00:08:24.400> my<00:08:24.720> next<00:08:25.039> important<00:08:25.520> point<00:08:25.759> which

us to my next important point which

us to my next important point which we're<00:08:26.160> going<00:08:26.240> to<00:08:26.400> discuss<00:08:26.800> about<00:08:27.039> the<00:08:27.280> media

we're going to discuss about the media

we're going to discuss about the media which<00:08:28.319> is<00:08:28.479> storytelling.

which is storytelling.

which is storytelling. Okay.<00:08:31.199> So<00:08:31.520> storytelling.<00:08:32.800> Now<00:08:33.120> I<00:08:33.519> if<00:08:33.760> you<00:08:34.000> have

Okay. So storytelling. Now I if you have

Okay. So storytelling. Now I if you have been<00:08:34.320> watching<00:08:34.479> for<00:08:34.640> a<00:08:34.800> long<00:08:34.880> time<00:08:35.039> you'll

been watching for a long time you'll

been watching for a long time you'll know<00:08:35.360> this<00:08:35.519> or<00:08:35.680> if<00:08:35.760> you<00:08:35.839> go<00:08:36.000> back<00:08:36.080> and<00:08:36.320> watch

know this or if you go back and watch

know this or if you go back and watch some<00:08:36.560> of<00:08:36.640> our<00:08:36.800> older<00:08:37.120> videos<00:08:37.599> I<00:08:37.760> have<00:08:37.919> been

some of our older videos I have been

some of our older videos I have been saying<00:08:38.399> for<00:08:38.640> years<00:08:39.279> that<00:08:39.519> in<00:08:39.680> this<00:08:39.839> country

saying for years that in this country

saying for years that in this country what<00:08:40.320> would<00:08:40.479> happen<00:08:40.640> was<00:08:41.519> uh<00:08:41.680> Rishi<00:08:42.000> Sunnak

what would happen was uh Rishi Sunnak

what would happen was uh Rishi Sunnak would<00:08:42.479> fail<00:08:42.719> really<00:08:43.039> badly<00:08:43.360> for<00:08:43.599> popularity.

would fail really badly for popularity.

would fail really badly for popularity. Um<00:08:45.200> Karma<00:08:45.839> and<00:08:46.000> Labour<00:08:46.320> would<00:08:46.560> have<00:08:46.640> a<00:08:46.720> massive

Um Karma and Labour would have a massive

Um Karma and Labour would have a massive electoral<00:08:47.519> win.<00:08:48.080> then<00:08:48.399> Kisarma<00:08:48.959> and<00:08:49.120> Labour

electoral win. then Kisarma and Labour

electoral win. then Kisarma and Labour would<00:08:49.680> fail<00:08:49.920> really<00:08:50.160> badly<00:08:50.720> and<00:08:50.959> then<00:08:51.120> Nigel

would fail really badly and then Nigel

would fail really badly and then Nigel Farage<00:08:52.000> and<00:08:52.240> reform<00:08:52.959> would<00:08:53.279> win.<00:08:53.680> Uh<00:08:53.920> I've

Farage and reform would win. Uh I've

Farage and reform would win. Uh I've been<00:08:54.240> saying<00:08:54.320> this<00:08:54.560> for<00:08:54.720> years.<00:08:55.120> I<00:08:55.360> said<00:08:55.519> this

been saying this for years. I said this

been saying this for years. I said this is<00:08:56.399> right<00:08:56.640> back<00:08:56.800> when<00:08:56.959> Boris<00:08:57.200> Johnson<00:08:57.440> was

is right back when Boris Johnson was

is right back when Boris Johnson was still<00:08:57.760> prime<00:08:57.920> minister<00:08:58.240> and<00:08:58.640> um<00:08:58.800> British

still prime minister and um British

still prime minister and um British Senate<00:08:59.360> was<00:08:59.519> coming<00:08:59.680> in.<00:09:00.320> Uh<00:09:00.640> so<00:09:00.800> I've<00:09:01.040> made<00:09:01.120> a

Senate was coming in. Uh so I've made a

Senate was coming in. Uh so I've made a lot<00:09:01.360> of<00:09:01.440> very<00:09:01.680> good<00:09:02.080> correct<00:09:02.480> predictions<00:09:02.880> on

lot of very good correct predictions on

lot of very good correct predictions on politics<00:09:03.600> which<00:09:03.839> were<00:09:04.000> not<00:09:04.160> consensus<00:09:04.640> at<00:09:04.800> the

politics which were not consensus at the

politics which were not consensus at the time.<00:09:05.360> And<00:09:05.519> the<00:09:05.680> way<00:09:05.839> I've<00:09:06.000> been<00:09:06.080> able<00:09:06.240> to<00:09:06.399> make

time. And the way I've been able to make

time. And the way I've been able to make these<00:09:06.800> correct<00:09:07.040> predictions<00:09:08.000> is<00:09:08.399> simply

these correct predictions is simply

these correct predictions is simply through<00:09:09.120> understanding<00:09:09.760> two<00:09:10.080> things<00:09:10.480> which

through understanding two things which

through understanding two things which is<00:09:10.880> the<00:09:11.120> economy<00:09:11.839> and<00:09:12.320> storytelling.<00:09:13.519> Okay.

is the economy and storytelling. Okay.

is the economy and storytelling. Okay. So<00:09:14.080> it<00:09:14.320> wasn't<00:09:14.560> particularly<00:09:15.040> difficult<00:09:15.519> to

So it wasn't particularly difficult to

So it wasn't particularly difficult to predict<00:09:16.720> the<00:09:17.200> failure<00:09:17.519> of<00:09:17.760> successive<00:09:18.240> UK

predict the failure of successive UK

predict the failure of successive UK governments<00:09:19.200> if<00:09:19.519> you<00:09:19.839> understand<00:09:20.720> our<00:09:21.360> basic

governments if you understand our basic

governments if you understand our basic economic<00:09:22.240> problem<00:09:22.720> which<00:09:22.959> is<00:09:23.680> we<00:09:24.000> have

economic problem which is we have

economic problem which is we have rapidly<00:09:24.880> growing<00:09:25.200> inequality<00:09:25.839> of<00:09:26.080> wealth

rapidly growing inequality of wealth

rapidly growing inequality of wealth that<00:09:27.600> is<00:09:27.680> sucking<00:09:28.080> wealth<00:09:28.399> out<00:09:28.640> of<00:09:29.120> the<00:09:29.360> middle

that is sucking wealth out of the middle

that is sucking wealth out of the middle class<00:09:29.839> and<00:09:30.000> the<00:09:30.240> government<00:09:30.720> which<00:09:30.959> is

class and the government which is

class and the government which is sucking<00:09:31.440> spending<00:09:31.760> power<00:09:32.000> out<00:09:32.160> of<00:09:32.240> the

sucking spending power out of the

sucking spending power out of the economy.<00:09:33.200> It's<00:09:33.760> accumulating<00:09:34.320> wealth<00:09:34.560> with

economy. It's accumulating wealth with

economy. It's accumulating wealth with the<00:09:34.959> very<00:09:35.120> rich<00:09:35.760> which<00:09:35.920> is<00:09:36.160> driving<00:09:36.399> asset

the very rich which is driving asset

the very rich which is driving asset prices<00:09:37.040> up<00:09:37.279> which<00:09:37.440> is<00:09:37.519> making<00:09:37.680> it<00:09:37.920> harder<00:09:38.080> for

prices up which is making it harder for

prices up which is making it harder for ordinary<00:09:38.640> people<00:09:38.800> to<00:09:38.959> live.<00:09:40.240> Because<00:09:40.560> we<00:09:40.800> knew

ordinary people to live. Because we knew

ordinary people to live. Because we knew that<00:09:41.200> both<00:09:41.440> Rishi<00:09:41.760> Sunnak<00:09:42.080> and<00:09:42.160> the

that both Rishi Sunnak and the

that both Rishi Sunnak and the Conservatives<00:09:43.200> and<00:09:43.440> Kistama<00:09:44.000> and<00:09:44.160> Labour

Conservatives and Kistama and Labour

Conservatives and Kistama and Labour would<00:09:44.880> come<00:09:45.040> in<00:09:45.440> and<00:09:45.760> do<00:09:46.000> nothing<00:09:46.160> about<00:09:46.399> this

would come in and do nothing about this

would come in and do nothing about this growing<00:09:46.880> inequality.<00:09:47.760> We<00:09:48.000> basically<00:09:48.399> knew

growing inequality. We basically knew

growing inequality. We basically knew that<00:09:48.880> they<00:09:49.040> would<00:09:49.200> fail<00:09:49.360> economically.<00:09:50.000> It's

that they would fail economically. It's

that they would fail economically. It's like<00:09:50.399> you've<00:09:50.560> got<00:09:50.640> a<00:09:50.720> hole<00:09:50.959> in<00:09:51.120> the<00:09:51.200> bottom<00:09:51.440> of

like you've got a hole in the bottom of

like you've got a hole in the bottom of your<00:09:51.680> boat.<00:09:52.240> Wealth<00:09:52.560> is<00:09:52.720> sucking<00:09:53.120> out<00:09:53.279> of<00:09:53.360> that

your boat. Wealth is sucking out of that

your boat. Wealth is sucking out of that hole<00:09:53.760> at<00:09:53.920> an<00:09:54.080> unbelievably<00:09:54.640> rapid

hole at an unbelievably rapid

hole at an unbelievably rapid accelerating<00:09:55.519> pace.<00:09:55.920> If<00:09:56.160> you<00:09:56.240> don't<00:09:56.399> patch

accelerating pace. If you don't patch

accelerating pace. If you don't patch that<00:09:56.880> hole,<00:09:57.200> you're<00:09:57.440> going<00:09:57.519> to<00:09:57.600> fail.<00:09:58.080> So,<00:09:58.160> it

that hole, you're going to fail. So, it

that hole, you're going to fail. So, it was<00:09:58.480> relatively<00:09:58.959> easy<00:09:59.279> to<00:09:59.519> know<00:10:00.560> that<00:10:00.880> we

was relatively easy to know that we

was relatively easy to know that we would<00:10:01.279> have<00:10:01.920> a<00:10:02.320> a<00:10:02.640> sequence<00:10:03.040> of<00:10:03.760> failing

would have a a sequence of failing

would have a a sequence of failing governments.<00:10:05.200> But<00:10:05.360> how<00:10:05.600> was<00:10:05.680> I<00:10:05.839> able<00:10:06.160> also<00:10:06.399> to

governments. But how was I able also to

governments. But how was I able also to predict<00:10:06.880> the<00:10:07.120> rise<00:10:07.440> of<00:10:08.160> reform<00:10:08.560> and<00:10:08.720> the<00:10:08.880> rise

predict the rise of reform and the rise

predict the rise of reform and the rise of<00:10:09.120> Nigel<00:10:09.519> Farage<00:10:10.240> um<00:10:10.480> who<00:10:10.880> for<00:10:11.120> those<00:10:11.200> of<00:10:11.279> you

of Nigel Farage um who for those of you

of Nigel Farage um who for those of you who<00:10:11.519> might<00:10:11.680> not<00:10:11.760> know<00:10:11.920> who<00:10:12.080> not<00:10:12.160> from<00:10:12.320> the<00:10:12.399> UK

who might not know who not from the UK

who might not know who not from the UK are<00:10:12.800> our<00:10:13.040> sort<00:10:13.200> of<00:10:13.279> new<00:10:13.839> farright<00:10:14.320> party<00:10:14.640> and

are our sort of new farright party and

are our sort of new farright party and leader<00:10:16.079> that<00:10:16.320> was<00:10:16.480> because<00:10:16.720> I<00:10:17.040> understood<00:10:17.279> the

leader that was because I understood the

leader that was because I understood the importance<00:10:17.680> of<00:10:17.839> storytelling.<00:10:19.120> So<00:10:19.839> when<00:10:20.160> you

importance of storytelling. So when you

importance of storytelling. So when you have<00:10:21.040> an<00:10:21.279> economic<00:10:21.760> crisis<00:10:22.480> especially<00:10:22.880> what

have an economic crisis especially what

have an economic crisis especially what we<00:10:23.440> have<00:10:23.680> had<00:10:23.920> in<00:10:24.160> the<00:10:24.320> last<00:10:25.120> 5<00:10:25.839> 10<00:10:26.480> sort<00:10:26.640> of

we have had in the last 5 10 sort of

we have had in the last 5 10 sort of coming<00:10:26.959> up<00:10:27.120> to<00:10:27.279> 20<00:10:27.519> years<00:10:27.760> now<00:10:28.959> a<00:10:29.120> long-term

coming up to 20 years now a long-term

coming up to 20 years now a long-term economic<00:10:30.079> crisis<00:10:30.880> which<00:10:31.120> seems<00:10:31.519> protracted

economic crisis which seems protracted

economic crisis which seems protracted feels<00:10:32.640> like<00:10:32.800> it<00:10:32.959> has<00:10:33.120> no<00:10:33.360> end<00:10:33.839> feels<00:10:34.079> like<00:10:34.160> it's

feels like it has no end feels like it's

feels like it has no end feels like it's going<00:10:34.480> to<00:10:34.560> get<00:10:34.720> worse<00:10:34.880> and<00:10:35.040> worse<00:10:35.519> ordinary

going to get worse and worse ordinary

going to get worse and worse ordinary families<00:10:36.320> are<00:10:36.480> really<00:10:36.720> struggling<00:10:37.760> you

families are really struggling you

families are really struggling you create

create

create this<00:10:40.160> urgent<00:10:40.560> need<00:10:41.920> in<00:10:42.240> the<00:10:42.399> mind<00:10:42.560> of<00:10:42.720> the

this urgent need in the mind of the

this urgent need in the mind of the public<00:10:43.120> for<00:10:43.440> something<00:10:44.000> new<00:10:44.399> something

public for something new something

public for something new something different<00:10:45.120> right<00:10:45.440> people<00:10:46.079> do<00:10:46.320> not<00:10:46.480> want<00:10:46.880> it

different right people do not want it

different right people do not want it people<00:10:47.760> can<00:10:48.000> have<00:10:48.079> a<00:10:48.320> sense<00:10:48.640> for<00:10:48.880> like<00:10:49.040> the

people can have a sense for like the

people can have a sense for like the direction<00:10:49.440> that<00:10:49.680> their<00:10:50.000> country<00:10:50.240> is<00:10:50.480> headed

direction that their country is headed

direction that their country is headed and<00:10:50.959> the<00:10:51.120> direction<00:10:51.279> that<00:10:51.440> living<00:10:51.680> standards

and the direction that living standards

and the direction that living standards are<00:10:52.160> headed.<00:10:52.720> And<00:10:52.880> if<00:10:53.040> you<00:10:53.120> go<00:10:53.200> to<00:10:53.360> a<00:10:53.519> place

are headed. And if you go to a place

are headed. And if you go to a place like<00:10:53.839> India<00:10:54.160> or<00:10:54.320> like<00:10:54.560> China<00:10:55.040> where<00:10:55.279> living

like India or like China where living

like India or like China where living standards<00:10:55.920> have<00:10:56.079> for<00:10:56.240> a<00:10:56.320> long<00:10:56.480> time<00:10:56.720> been

standards have for a long time been

standards have for a long time been worse<00:10:57.200> than<00:10:57.440> they<00:10:57.600> are<00:10:57.680> in<00:10:57.839> the<00:10:58.000> UK<00:10:58.720> because

worse than they are in the UK because

worse than they are in the UK because people<00:10:59.360> have<00:10:59.440> a<00:10:59.600> sense<00:10:59.760> that<00:10:59.920> life<00:11:00.160> is<00:11:00.320> getting

people have a sense that life is getting

people have a sense that life is getting better<00:11:00.720> and<00:11:00.959> their<00:11:01.120> kids<00:11:01.279> will<00:11:01.440> be<00:11:01.519> richer

better and their kids will be richer

better and their kids will be richer than<00:11:02.000> they<00:11:02.160> are,<00:11:02.480> they're<00:11:02.720> happy<00:11:02.959> to<00:11:03.120> accept

than they are, they're happy to accept

than they are, they're happy to accept that.<00:11:03.839> But<00:11:03.920> when<00:11:04.160> people<00:11:04.399> sense<00:11:04.560> that<00:11:04.720> their

that. But when people sense that their

that. But when people sense that their life<00:11:05.040> is<00:11:05.200> getting<00:11:05.440> worse,<00:11:06.079> people<00:11:06.399> really

life is getting worse, people really

life is getting worse, people really worry.<00:11:07.360> People<00:11:07.920> don't<00:11:08.079> consider<00:11:08.320> that<00:11:08.480> to<00:11:08.640> be

worry. People don't consider that to be

worry. People don't consider that to be acceptable<00:11:09.519> and<00:11:09.760> they<00:11:10.000> want<00:11:10.240> something

acceptable and they want something

acceptable and they want something different.<00:11:11.920> And<00:11:12.240> what<00:11:12.560> people<00:11:12.800> think<00:11:12.959> they

different. And what people think they

different. And what people think they want<00:11:13.680> is<00:11:13.920> like<00:11:14.079> a<00:11:14.240> new<00:11:14.399> economic<00:11:14.880> model<00:11:15.279> or<00:11:15.519> a

want is like a new economic model or a

want is like a new economic model or a new<00:11:15.839> way<00:11:16.000> of<00:11:16.160> dealing<00:11:16.399> with<00:11:16.560> with<00:11:17.360> the<00:11:17.600> economy

new way of dealing with with the economy

new way of dealing with with the economy that<00:11:18.079> doesn't<00:11:18.320> collapse.<00:11:19.040> But<00:11:19.200> the<00:11:19.360> truth<00:11:19.920> or

that doesn't collapse. But the truth or

that doesn't collapse. But the truth or maybe<00:11:20.399> they<00:11:20.560> want<00:11:20.640> a<00:11:20.720> new<00:11:20.880> political<00:11:21.279> system.

maybe they want a new political system.

maybe they want a new political system. But<00:11:22.079> the<00:11:22.240> truth<00:11:22.480> is<00:11:23.040> most<00:11:23.360> people<00:11:23.519> are<00:11:23.680> not

But the truth is most people are not

But the truth is most people are not experts<00:11:24.160> on<00:11:24.320> the<00:11:24.480> economy<00:11:24.800> and<00:11:25.040> politics.<00:11:25.519> And

experts on the economy and politics. And

experts on the economy and politics. And what<00:11:25.920> people<00:11:26.160> really<00:11:26.480> want<00:11:26.880> is<00:11:27.120> a<00:11:27.360> new<00:11:27.760> story.

what people really want is a new story.

what people really want is a new story. People<00:11:28.640> want<00:11:28.800> there<00:11:29.040> to<00:11:29.120> be<00:11:29.279> a<00:11:29.440> new<00:11:29.839> story<00:11:30.480> that

People want there to be a new story that

People want there to be a new story that does<00:11:30.959> not<00:11:31.120> involve<00:11:31.519> their<00:11:31.760> kids<00:11:32.000> being<00:11:32.240> poor,

does not involve their kids being poor,

does not involve their kids being poor, that<00:11:32.959> does<00:11:33.120> not<00:11:33.200> involve<00:11:33.600> them<00:11:33.760> getting<00:11:34.000> worse

that does not involve them getting worse

that does not involve them getting worse and<00:11:34.320> worse<00:11:34.480> off<00:11:34.720> over<00:11:34.959> time.<00:11:35.360> And<00:11:35.519> it<00:11:35.680> creates

and worse off over time. And it creates

and worse off over time. And it creates this<00:11:36.160> massive<00:11:36.560> demand<00:11:37.040> for<00:11:37.760> basically<00:11:38.320> a<00:11:38.560> new

this massive demand for basically a new

this massive demand for basically a new story.<00:11:40.000> There's<00:11:40.240> this<00:11:40.480> quote<00:11:40.640> that<00:11:40.800> I<00:11:41.040> use

story. There's this quote that I use

story. There's this quote that I use from<00:11:41.839> Milton<00:11:42.240> Freriedman,<00:11:42.800> the<00:11:43.200> American

from Milton Freriedman, the American

from Milton Freriedman, the American economist,<00:11:44.160> which<00:11:44.399> is<00:11:44.560> at<00:11:44.720> times<00:11:44.959> of<00:11:45.200> crisis,

economist, which is at times of crisis,

economist, which is at times of crisis, the<00:11:46.480> solution<00:11:46.880> will<00:11:47.040> be<00:11:47.200> chosen<00:11:47.760> from<00:11:48.000> the

the solution will be chosen from the

the solution will be chosen from the ideas<00:11:48.560> lying<00:11:48.880> around<00:11:49.120> at<00:11:49.360> the<00:11:49.519> time.<00:11:50.320> If<00:11:50.480> you

ideas lying around at the time. If you

ideas lying around at the time. If you have<00:11:50.800> a<00:11:50.959> collapsing<00:11:51.360> economy,<00:11:52.640> it<00:11:52.959> creates

have a collapsing economy, it creates

have a collapsing economy, it creates what<00:11:54.000> I<00:11:54.160> think<00:11:54.320> of<00:11:54.480> as<00:11:54.640> a<00:11:54.800> kind<00:11:54.959> of<00:11:55.120> economic

what I think of as a kind of economic

what I think of as a kind of economic boom<00:11:56.399> for<00:11:56.800> stories<00:11:57.200> and<00:11:57.519> ideas,<00:11:58.399> which<00:11:58.640> is

boom for stories and ideas, which is

boom for stories and ideas, which is when<00:11:59.279> people<00:11:59.519> are<00:11:59.680> extremely<00:12:00.240> unsatisfied

when people are extremely unsatisfied

when people are extremely unsatisfied with<00:12:01.279> the<00:12:01.519> status<00:12:01.760> quo.<00:12:02.399> They<00:12:02.640> start<00:12:02.800> to<00:12:02.959> look

with the status quo. They start to look

with the status quo. They start to look around<00:12:03.519> and<00:12:03.760> think,<00:12:04.079> well,<00:12:04.640> what<00:12:05.040> are<00:12:05.680> our

around and think, well, what are our

around and think, well, what are our other<00:12:06.240> options?<00:12:07.120> And<00:12:08.399> that<00:12:08.720> meant<00:12:08.959> that

other options? And that meant that

other options? And that meant that because<00:12:09.680> we<00:12:09.920> knew<00:12:10.079> we<00:12:10.320> would<00:12:10.480> have<00:12:10.639> a<00:12:10.720> a

because we knew we would have a a

because we knew we would have a a sequence<00:12:11.440> of<00:12:11.600> failing<00:12:12.079> governments<00:12:12.720> because

sequence of failing governments because

sequence of failing governments because the<00:12:13.279> governments<00:12:13.600> wouldn't<00:12:13.920> deal<00:12:14.160> with

the governments wouldn't deal with

the governments wouldn't deal with growing<00:12:14.959> wealth<00:12:15.200> inequality,

growing wealth inequality,

growing wealth inequality, anybody<00:12:17.279> who<00:12:17.600> could<00:12:18.240> put<00:12:18.480> together<00:12:18.880> a

anybody who could put together a

anybody who could put together a compelling<00:12:20.240> story<00:12:20.880> that<00:12:21.200> was<00:12:21.440> different,

compelling story that was different,

compelling story that was different, that<00:12:22.000> was<00:12:22.160> new<00:12:23.040> would<00:12:23.279> inevitably<00:12:24.320> get<00:12:24.560> drawn

that was new would inevitably get drawn

that was new would inevitably get drawn into<00:12:25.120> power.<00:12:26.240> And<00:12:26.480> what<00:12:26.720> really<00:12:27.040> matters<00:12:27.760> with

into power. And what really matters with

into power. And what really matters with regards<00:12:28.320> to<00:12:28.399> these<00:12:28.639> stories<00:12:29.120> is<00:12:29.600> again<00:12:30.399> the

regards to these stories is again the

regards to these stories is again the salience.<00:12:31.839> So<00:12:32.720> when<00:12:32.959> the<00:12:33.200> economy<00:12:33.440> is

salience. So when the economy is

salience. So when the economy is collapsing,<00:12:34.399> lots<00:12:34.720> of<00:12:34.880> different<00:12:35.040> people

collapsing, lots of different people

collapsing, lots of different people will<00:12:35.519> have<00:12:35.680> lots<00:12:35.839> of<00:12:36.160> different<00:12:36.399> ideas<00:12:36.720> about

will have lots of different ideas about

will have lots of different ideas about how<00:12:37.200> do<00:12:37.360> we<00:12:37.680> fix<00:12:37.920> the<00:12:38.079> economy.<00:12:38.880> And<00:12:39.120> basically

how do we fix the economy. And basically

how do we fix the economy. And basically whichever<00:12:40.079> one<00:12:40.240> is<00:12:40.480> loudest<00:12:40.959> is<00:12:41.279> going<00:12:41.360> to<00:12:41.440> be

whichever one is loudest is going to be

whichever one is loudest is going to be the<00:12:41.920> guy<00:12:42.079> that<00:12:42.320> will<00:12:42.560> win.<00:12:43.440> When<00:12:43.680> you

the guy that will win. When you

the guy that will win. When you understand<00:12:44.480> this<00:12:44.800> basic<00:12:45.200> idea,<00:12:46.320> number<00:12:46.560> one,

understand this basic idea, number one,

understand this basic idea, number one, until<00:12:47.440> we<00:12:47.600> deal<00:12:47.760> with<00:12:47.839> growing<00:12:48.079> inequality,

until we deal with growing inequality,

until we deal with growing inequality, living<00:12:49.519> standards<00:12:50.000> continue<00:12:50.320> to<00:12:50.480> worsen,

living standards continue to worsen,

living standards continue to worsen, which<00:12:51.760> means<00:12:51.920> we<00:12:52.240> have<00:12:52.399> this<00:12:52.639> continuing

which means we have this continuing

which means we have this continuing sense<00:12:53.680> of<00:12:54.240> collapsing<00:12:54.800> economy<00:12:55.200> and

sense of collapsing economy and

sense of collapsing economy and desperate<00:12:55.839> need<00:12:56.000> for<00:12:56.240> change.

desperate need for change.

desperate need for change. you<00:12:58.480> you<00:12:58.880> kind<00:12:59.120> of<00:12:59.360> always<00:12:59.760> know<00:12:59.920> what's<00:13:00.160> going

you you kind of always know what's going

you you kind of always know what's going to<00:13:00.320> happen<00:13:00.480> in<00:13:00.720> politics,<00:13:01.200> which<00:13:01.440> is<00:13:01.760> whoever

to happen in politics, which is whoever

to happen in politics, which is whoever is<00:13:02.399> the<00:13:02.639> loudest<00:13:03.600> alternative<00:13:04.320> voice<00:13:04.639> at<00:13:04.880> any

is the loudest alternative voice at any

is the loudest alternative voice at any point<00:13:05.200> in<00:13:05.440> time<00:13:05.680> is<00:13:05.920> going<00:13:06.000> to<00:13:06.160> win<00:13:06.320> the<00:13:06.480> next

point in time is going to win the next

point in time is going to win the next election.<00:13:07.680> Um,<00:13:07.920> and<00:13:08.160> Labour<00:13:08.480> won<00:13:08.720> the<00:13:08.880> last

election. Um, and Labour won the last

election. Um, and Labour won the last election<00:13:10.079> with<00:13:10.399> a<00:13:10.720> very<00:13:10.959> very<00:13:11.360> simple<00:13:11.680> story

election with a very very simple story

election with a very very simple story of<00:13:12.480> the<00:13:12.720> Conservatives<00:13:13.440> are<00:13:13.680> really

of the Conservatives are really

of the Conservatives are really Let's<00:13:14.560> kick<00:13:14.720> them<00:13:14.880> out.<00:13:15.120> And<00:13:15.279> that<00:13:15.600> basically

Let's kick them out. And that basically

Let's kick them out. And that basically won.<00:13:16.399> Um,<00:13:16.639> and<00:13:16.880> that<00:13:17.040> was<00:13:17.200> that<00:13:17.360> was<00:13:17.440> the

won. Um, and that was that was the

won. Um, and that was that was the dominant<00:13:17.920> story<00:13:18.160> of<00:13:18.240> the<00:13:18.480> time.<00:13:19.279> But<00:13:19.440> then

dominant story of the time. But then

dominant story of the time. But then Labour<00:13:20.000> come<00:13:20.160> in<00:13:20.560> and<00:13:20.880> you<00:13:21.120> get<00:13:21.360> this<00:13:21.839> even

Labour come in and you get this even

Labour come in and you get this even deeper<00:13:23.120> kind<00:13:23.360> of<00:13:24.399> sto<00:13:25.519> power<00:13:25.839> vacuum

deeper kind of sto power vacuum

deeper kind of sto power vacuum essentially<00:13:26.880> which<00:13:27.120> is<00:13:27.839> in<00:13:28.079> this<00:13:28.240> country

essentially which is in this country

essentially which is in this country we've<00:13:28.800> only<00:13:28.959> had<00:13:29.120> one<00:13:30.000> we've<00:13:30.240> only<00:13:30.399> had<00:13:30.560> two

we've only had one we've only had two

we've only had one we've only had two political<00:13:31.040> parties<00:13:31.360> in<00:13:31.519> power<00:13:31.680> for<00:13:31.920> nearly

political parties in power for nearly

political parties in power for nearly 100<00:13:32.560> years<00:13:33.040> essentially<00:13:34.000> and<00:13:34.720> one<00:13:34.959> of<00:13:35.040> them

100 years essentially and one of them

100 years essentially and one of them was<00:13:35.360> massively<00:13:35.760> discredited<00:13:36.480> then<00:13:36.639> the<00:13:36.800> other

was massively discredited then the other

was massively discredited then the other one<00:13:37.200> comes<00:13:37.440> in<00:13:38.560> basically<00:13:39.279> purely<00:13:39.680> on<00:13:39.839> the

one comes in basically purely on the

one comes in basically purely on the story<00:13:40.160> of<00:13:40.320> we<00:13:40.560> are<00:13:40.720> not<00:13:41.040> the<00:13:41.279> first<00:13:41.519> party<00:13:41.920> and

story of we are not the first party and

story of we are not the first party and they<00:13:42.320> become<00:13:42.560> massively<00:13:42.880> discredited<00:13:43.839> and

they become massively discredited and

they become massively discredited and really<00:13:44.560> you<00:13:44.720> end<00:13:44.800> up<00:13:44.959> in<00:13:45.040> a<00:13:45.200> situation<00:13:45.600> of

really you end up in a situation of

really you end up in a situation of whoever<00:13:46.240> can<00:13:46.480> control<00:13:46.720> the<00:13:46.880> media<00:13:47.200> salience

whoever can control the media salience

whoever can control the media salience whoever<00:13:48.000> has<00:13:48.160> the<00:13:48.320> biggest<00:13:48.560> story<00:13:48.800> of<00:13:48.959> being

whoever has the biggest story of being

whoever has the biggest story of being new<00:13:49.360> and<00:13:49.600> different<00:13:50.880> will<00:13:51.200> become<00:13:51.760> prime

new and different will become prime

new and different will become prime minister.<00:13:53.200> And<00:13:53.440> if<00:13:53.600> you<00:13:53.680> look<00:13:53.760> at<00:13:53.920> the

minister. And if you look at the

minister. And if you look at the situation<00:13:54.560> now,<00:13:55.519> it<00:13:55.760> was<00:13:56.000> always<00:13:56.320> pretty

situation now, it was always pretty

situation now, it was always pretty clear<00:13:57.360> that<00:13:57.920> Nigel<00:13:58.320> Faraj<00:13:58.639> and<00:13:58.800> reform<00:13:59.120> and

clear that Nigel Faraj and reform and

clear that Nigel Faraj and reform and the<00:13:59.279> far<00:13:59.440> right<00:13:59.680> would<00:13:59.839> win.<00:14:00.160> And<00:14:00.320> I<00:14:00.480> want<00:14:00.560> to

the far right would win. And I want to

the far right would win. And I want to be<00:14:00.800> clear<00:14:00.959> when<00:14:01.199> I<00:14:01.360> say<00:14:01.440> that<00:14:02.079> this<00:14:02.320> is<00:14:02.399> not<00:14:02.720> all

be clear when I say that this is not all

be clear when I say that this is not all UK<00:14:03.199> specific.<00:14:03.600> The<00:14:03.839> same<00:14:03.920> thing<00:14:04.000> is<00:14:04.240> happening

UK specific. The same thing is happening

UK specific. The same thing is happening in<00:14:04.959> basically<00:14:05.440> every<00:14:05.680> country<00:14:05.839> in<00:14:06.000> the<00:14:06.160> entire

in basically every country in the entire

in basically every country in the entire western<00:14:06.800> world.<00:14:08.079> When<00:14:08.320> your<00:14:08.480> center<00:14:08.800> left<00:14:09.120> has

western world. When your center left has

western world. When your center left has no<00:14:09.920> story<00:14:10.399> and<00:14:10.720> your<00:14:10.880> center<00:14:11.199> right<00:14:11.519> has<00:14:11.680> no

no story and your center right has no

no story and your center right has no story,<00:14:12.639> really<00:14:12.959> anyone<00:14:13.440> else<00:14:13.600> who<00:14:13.920> has<00:14:14.079> a

story, really anyone else who has a

story, really anyone else who has a compelling<00:14:14.720> story<00:14:15.279> can<00:14:15.600> basically<00:14:16.160> walk<00:14:16.399> into

compelling story can basically walk into

compelling story can basically walk into your<00:14:17.199> president's<00:14:17.600> or<00:14:17.839> prime<00:14:18.000> minister's

your president's or prime minister's

your president's or prime minister's office.<00:14:19.920> So<00:14:20.240> that<00:14:20.480> is<00:14:20.560> where<00:14:20.720> we<00:14:20.959> are

office. So that is where we are

office. So that is where we are basically<00:14:22.000> um<00:14:22.240> we<00:14:22.480> have<00:14:22.560> this<00:14:22.800> collapsing

basically um we have this collapsing

basically um we have this collapsing economy.<00:14:24.000> We<00:14:24.240> have<00:14:24.320> this<00:14:24.560> vacuum<00:14:24.880> of<00:14:25.120> stories

economy. We have this vacuum of stories

economy. We have this vacuum of stories and<00:14:25.920> it<00:14:26.079> becomes<00:14:26.480> in<00:14:26.639> a<00:14:26.800> bizarre<00:14:27.279> way<00:14:27.680> like

and it becomes in a bizarre way like

and it becomes in a bizarre way like fantastically<00:14:28.880> easy<00:14:29.199> to<00:14:29.440> become<00:14:29.760> president

fantastically easy to become president

fantastically easy to become president or<00:14:30.320> prime<00:14:30.560> minister<00:14:31.199> and<00:14:31.360> that<00:14:31.519> is<00:14:31.680> why<00:14:31.760> you're

or prime minister and that is why you're

or prime minister and that is why you're seeing<00:14:32.240> across<00:14:32.560> the<00:14:32.720> world<00:14:33.279> sort<00:14:33.440> of<00:14:33.600> random

seeing across the world sort of random

seeing across the world sort of random guys<00:14:34.240> who<00:14:34.399> are<00:14:34.560> not<00:14:34.720> even<00:14:35.040> politicians<00:14:35.760> were

guys who are not even politicians were

guys who are not even politicians were not<00:14:36.160> even<00:14:36.880> political<00:14:37.279> parties<00:14:37.600> which<00:14:37.760> didn't

not even political parties which didn't

not even political parties which didn't even<00:14:38.160> exist<00:14:38.480> recently<00:14:39.440> suddenly<00:14:39.839> turning<00:14:40.160> up

even exist recently suddenly turning up

even exist recently suddenly turning up becoming<00:14:40.800> president<00:14:41.199> becoming<00:14:41.519> prime

becoming president becoming prime

becoming president becoming prime minister<00:14:42.240> you<00:14:42.399> know<00:14:42.480> you<00:14:42.639> saw<00:14:42.880> macaron<00:14:43.279> in

minister you know you saw macaron in

minister you know you saw macaron in France<00:14:43.839> we<00:14:44.000> saw<00:14:44.880> Trump<00:14:45.120> in<00:14:45.360> the<00:14:45.440> US<00:14:45.839> we've<00:14:46.079> seen

France we saw Trump in the US we've seen

France we saw Trump in the US we've seen the<00:14:46.399> collapse<00:14:46.800> of<00:14:47.120> you<00:14:47.279> know<00:14:47.360> we've<00:14:47.519> seen<00:14:47.680> the

the collapse of you know we've seen the

the collapse of you know we've seen the rise<00:14:48.000> of<00:14:48.079> the<00:14:48.240> farright<00:14:48.639> parties<00:14:49.040> basically

rise of the farright parties basically

rise of the farright parties basically across<00:14:49.760> Europe<00:14:50.160> new<00:14:50.399> political<00:14:50.720> parties

across Europe new political parties

across Europe new political parties taking<00:14:51.279> power<00:14:51.440> in<00:14:51.600> Italy<00:14:52.399> um

taking power in Italy um

taking power in Italy um when<00:14:55.199> the<00:14:55.519> economy<00:14:55.839> is<00:14:56.000> collapsing,<00:14:57.199> anyone

when the economy is collapsing, anyone

when the economy is collapsing, anyone who<00:14:57.920> can<00:14:58.160> tell<00:14:58.320> a<00:14:58.560> compelling<00:14:59.040> story<00:15:00.160> will<00:15:00.480> be

who can tell a compelling story will be

who can tell a compelling story will be able<00:15:00.800> to<00:15:01.360> take<00:15:01.600> control<00:15:01.839> of<00:15:02.000> that<00:15:02.240> country.

able to take control of that country.

able to take control of that country. And<00:15:02.880> the<00:15:03.120> problem<00:15:03.279> with<00:15:03.440> that<00:15:03.600> at<00:15:03.760> the<00:15:03.920> moment

And the problem with that at the moment

And the problem with that at the moment is<00:15:04.800> really<00:15:05.519> if<00:15:05.760> you<00:15:05.920> look<00:15:06.160> around<00:15:06.560> the

is really if you look around the

is really if you look around the political<00:15:07.279> world<00:15:08.240> at<00:15:08.480> the<00:15:08.639> moment,<00:15:09.519> there<00:15:09.839> are

political world at the moment, there are

political world at the moment, there are basically<00:15:11.199> no<00:15:12.399> loud<00:15:13.760> stories<00:15:14.720> other<00:15:14.959> than<00:15:15.120> the

basically no loud stories other than the

basically no loud stories other than the far<00:15:15.600> right.<00:15:16.320> So<00:15:16.560> the<00:15:16.720> far<00:15:16.959> right<00:15:17.279> has<00:15:17.920> like<00:15:18.160> a

far right. So the far right has like a

far right. So the far right has like a pretty<00:15:18.560> clear<00:15:18.800> story<00:15:18.959> that<00:15:19.199> everybody<00:15:19.519> knows.

pretty clear story that everybody knows.

pretty clear story that everybody knows. Like<00:15:20.079> if<00:15:20.240> I<00:15:20.399> were<00:15:20.480> to<00:15:20.560> pull<00:15:20.800> someone<00:15:21.040> in<00:15:21.199> in<00:15:21.360> my

Like if I were to pull someone in in my

Like if I were to pull someone in in my country<00:15:21.680> and<00:15:21.839> say,<00:15:21.920> "What<00:15:22.160> do<00:15:22.240> you<00:15:22.320> think

country and say, "What do you think

country and say, "What do you think Nigel<00:15:22.880> Farage<00:15:23.839> or<00:15:24.079> reform<00:15:24.480> stand<00:15:24.720> for?<00:15:24.959> What

Nigel Farage or reform stand for? What

Nigel Farage or reform stand for? What do<00:15:25.199> they<00:15:25.360> believe?"<00:15:26.000> If<00:15:26.160> I<00:15:26.320> did<00:15:26.480> the<00:15:26.639> same

do they believe?" If I did the same

do they believe?" If I did the same thing<00:15:26.880> in<00:15:27.120> your<00:15:27.360> country,<00:15:27.760> wherever<00:15:28.079> you

thing in your country, wherever you

thing in your country, wherever you were,<00:15:28.639> people<00:15:28.880> would<00:15:29.120> know.<00:15:29.360> They<00:15:29.519> say<00:15:29.680> they

were, people would know. They say they

were, people would know. They say they want<00:15:30.160> there<00:15:30.320> to<00:15:30.399> be<00:15:30.480> lower<00:15:30.800> immigration.<00:15:31.600> They

want there to be lower immigration. They

want there to be lower immigration. They want<00:15:32.000> there<00:15:32.240> to<00:15:32.399> be<00:15:32.880> fewer<00:15:33.360> asylum<00:15:33.839> seekers.

want there to be fewer asylum seekers.

want there to be fewer asylum seekers. You<00:15:34.800> know<00:15:34.959> that<00:15:35.199> that's<00:15:35.519> like<00:15:36.320> that's<00:15:36.560> what

You know that that's like that's what

You know that that's like that's what they<00:15:36.880> want.<00:15:37.279> It's<00:15:37.440> really<00:15:37.680> really<00:15:37.920> clear.<00:15:38.160> But

they want. It's really really clear. But

they want. It's really really clear. But if<00:15:38.399> I<00:15:38.560> was<00:15:38.639> to<00:15:38.720> ask<00:15:38.959> somebody,<00:15:39.600> what<00:15:39.839> is<00:15:40.000> the

if I was to ask somebody, what is the

if I was to ask somebody, what is the story<00:15:40.480> of<00:15:41.279> Labour<00:15:41.760> or<00:15:42.000> Karma<00:15:42.720> in<00:15:42.880> this

story of Labour or Karma in this

story of Labour or Karma in this country?<00:15:43.199> If<00:15:43.360> I<00:15:43.440> was<00:15:43.600> to<00:15:43.680> ask<00:15:43.839> somebody<00:15:44.160> what

country? If I was to ask somebody what

country? If I was to ask somebody what is<00:15:44.399> the<00:15:44.560> story<00:15:44.720> of<00:15:44.880> the<00:15:45.040> Democrats<00:15:45.600> in<00:15:45.839> your

is the story of the Democrats in your

is the story of the Democrats in your country?<00:15:46.720> um<00:15:47.600> I<00:15:47.839> don't<00:15:48.000> think<00:15:48.079> they<00:15:48.320> would

country? um I don't think they would

country? um I don't think they would know<00:15:48.800> you<00:15:48.880> know<00:15:49.199> you<00:15:49.279> know<00:15:49.440> and<00:15:49.759> there<00:15:50.000> there

know you know you know and there there

know you know you know and there there are<00:15:50.399> groups<00:15:50.880> of<00:15:51.120> of<00:15:51.519> politicians<00:15:51.920> in<00:15:52.160> society

are groups of of politicians in society

are groups of of politicians in society you<00:15:52.880> know<00:15:53.040> I<00:15:53.279> went<00:15:53.440> on<00:15:54.160> the<00:15:54.240> rest<00:15:54.399> is<00:15:54.639> politics

you know I went on the rest is politics

you know I went on the rest is politics a<00:15:55.199> few<00:15:55.279> weeks<00:15:55.440> ago<00:15:55.839> which<00:15:56.079> is<00:15:56.399> the<00:15:56.720> biggest

a few weeks ago which is the biggest

a few weeks ago which is the biggest politics<00:15:58.160> podcast<00:15:58.560> here<00:15:58.720> in<00:15:58.880> the<00:15:58.959> UK<00:15:59.519> um<00:15:59.680> if

politics podcast here in the UK um if

politics podcast here in the UK um if you<00:16:00.000> watch<00:16:00.240> if<00:16:00.320> you<00:16:00.399> want<00:16:00.480> to<00:16:00.560> see<00:16:00.639> it<00:16:00.800> you<00:16:00.880> can

you watch if you want to see it you can

you watch if you want to see it you can there<00:16:01.199> the<00:16:01.360> videos<00:16:01.600> there<00:16:01.759> online<00:16:02.480> um<00:16:03.759> and

there the videos there online um and

there the videos there online um and it's<00:16:04.480> a<00:16:04.720> very<00:16:04.959> high-profile<00:16:05.600> podcast<00:16:06.079> and

it's a very high-profile podcast and

it's a very high-profile podcast and it's<00:16:06.480> two<00:16:06.880> sort<00:16:07.120> of<00:16:07.600> centrist<00:16:08.160> politicians<00:16:08.959> uh

it's two sort of centrist politicians uh

it's two sort of centrist politicians uh one<00:16:09.279> is<00:16:09.440> from<00:16:09.600> the<00:16:09.759> center<00:16:10.079> left<00:16:10.320> party<00:16:10.720> one<00:16:10.800> is

one is from the center left party one is

one is from the center left party one is from<00:16:11.040> the<00:16:11.120> center<00:16:11.440> right<00:16:11.839> they're<00:16:12.079> they're

from the center right they're they're

from the center right they're they're neither<00:16:12.959> of<00:16:13.040> them<00:16:13.600> active<00:16:13.920> in<00:16:14.079> politics

neither of them active in politics

neither of them active in politics anymore<00:16:15.519> you<00:16:15.759> go<00:16:15.839> on<00:16:16.000> on<00:16:16.160> there.<00:16:16.639> There's<00:16:16.880> a

anymore you go on on there. There's a

anymore you go on on there. There's a lot<00:16:17.120> of<00:16:17.279> hand<00:16:17.519> ringing<00:16:18.000> about<00:16:18.320> the<00:16:18.560> failures

lot of hand ringing about the failures

lot of hand ringing about the failures of<00:16:20.079> Labor,<00:16:20.639> the<00:16:20.880> failures<00:16:21.199> of<00:16:21.360> the

of Labor, the failures of the

of Labor, the failures of the Conservative<00:16:22.079> Party,<00:16:22.720> the<00:16:22.880> the<00:16:23.360> failures<00:16:23.759> of

Conservative Party, the the failures of

Conservative Party, the the failures of the<00:16:24.639> far<00:16:24.880> right<00:16:25.199> reform<00:16:25.600> and<00:16:25.759> Nigel<00:16:26.160> Farage

the far right reform and Nigel Farage

the far right reform and Nigel Farage and<00:16:28.399> for<00:16:28.560> all<00:16:28.800> that<00:16:28.959> they<00:16:29.199> like<00:16:29.360> to<00:16:29.759> criticize

and for all that they like to criticize

and for all that they like to criticize the<00:16:30.800> the<00:16:31.199> existing<00:16:31.680> political

the the existing political

the the existing political system,<00:16:34.160> what<00:16:34.399> is<00:16:35.040> their<00:16:35.360> story?<00:16:36.320> What<00:16:36.480> is

system, what is their story? What is

system, what is their story? What is their<00:16:37.040> story?<00:16:37.440> I<00:16:37.680> mean,<00:16:38.160> I<00:16:38.480> think<00:16:38.800> it<00:16:38.959> it<00:16:39.360> seems

their story? I mean, I think it it seems

their story? I mean, I think it it seems to<00:16:39.839> be<00:16:40.480> largely<00:16:40.959> about<00:16:41.279> criticizing<00:16:42.000> other

to be largely about criticizing other

to be largely about criticizing other groups.<00:16:42.800> Um,<00:16:43.279> so<00:16:43.440> that<00:16:43.600> that's<00:16:43.839> where<00:16:44.000> we<00:16:44.160> are,

groups. Um, so that that's where we are,

groups. Um, so that that's where we are, you<00:16:44.480> know.<00:16:44.560> You<00:16:44.720> know,<00:16:44.800> if<00:16:44.959> we<00:16:45.120> talk<00:16:45.279> about<00:16:45.360> the

you know. You know, if we talk about the

you know. You know, if we talk about the left,<00:16:46.160> if<00:16:46.320> I<00:16:46.399> was<00:16:46.560> to<00:16:46.639> bring<00:16:46.800> someone<00:16:47.040> in<00:16:47.120> on

left, if I was to bring someone in on

left, if I was to bring someone in on the<00:16:47.360> street<00:16:47.519> and<00:16:47.680> say,<00:16:47.759> "What<00:16:48.000> do<00:16:48.079> you<00:16:48.240> think?"

the street and say, "What do you think?"

the street and say, "What do you think?" You<00:16:48.560> know,<00:16:49.120> the<00:16:49.279> left<00:16:49.680> believes<00:16:50.079> in<00:16:50.240> this

You know, the left believes in this

You know, the left believes in this country,<00:16:50.800> what<00:16:50.959> is<00:16:51.040> their<00:16:51.279> story?<00:16:51.839> Um,<00:16:52.240> you

country, what is their story? Um, you

country, what is their story? Um, you know,<00:16:53.279> differentiate<00:16:53.839> a<00:16:53.920> little<00:16:54.079> between<00:16:54.320> the

know, differentiate a little between the

know, differentiate a little between the center<00:16:54.639> and<00:16:54.800> the<00:16:54.959> center<00:16:55.199> left<00:16:55.360> and<00:16:55.519> the<00:16:55.680> left.

center and the center left and the left.

center and the center left and the left. The<00:16:57.120> center<00:16:57.440> right,<00:16:57.839> the<00:16:58.079> conservatives<00:16:58.560> are

The center right, the conservatives are

The center right, the conservatives are basically<00:16:59.120> dead.<00:16:59.920> Really,<00:17:00.240> what<00:17:00.480> you<00:17:00.639> have<00:17:00.800> is

basically dead. Really, what you have is

basically dead. Really, what you have is you<00:17:01.600> only<00:17:01.920> have<00:17:02.079> one<00:17:02.399> group<00:17:02.959> that<00:17:03.600> has<00:17:04.000> a<00:17:04.240> story

you only have one group that has a story

you only have one group that has a story and<00:17:05.199> people<00:17:05.439> get<00:17:05.600> behind<00:17:05.839> that<00:17:06.079> story.<00:17:06.400> They

and people get behind that story. They

and people get behind that story. They support<00:17:06.799> that<00:17:07.039> story<00:17:07.280> and<00:17:07.520> in<00:17:07.679> the<00:17:07.839> absence<00:17:08.079> of

support that story and in the absence of

support that story and in the absence of competing<00:17:08.720> stories,<00:17:09.679> basically<00:17:10.160> you<00:17:10.400> win.<00:17:10.880> So

competing stories, basically you win. So

competing stories, basically you win. So we<00:17:11.360> have<00:17:11.520> this<00:17:12.720> period<00:17:13.039> of<00:17:13.199> time<00:17:13.439> where

we have this period of time where

we have this period of time where there's<00:17:14.000> this<00:17:14.160> massive<00:17:14.480> absence<00:17:14.880> of<00:17:15.039> stories

there's this massive absence of stories

there's this massive absence of stories which<00:17:15.919> creates<00:17:16.319> this<00:17:16.640> unbelievable<00:17:17.360> power<00:17:17.600> of

which creates this unbelievable power of

which creates this unbelievable power of storytelling<00:17:18.720> and<00:17:18.880> yet<00:17:19.199> seemingly<00:17:19.760> no<00:17:20.079> group

storytelling and yet seemingly no group

storytelling and yet seemingly no group in<00:17:20.640> society<00:17:21.520> other<00:17:21.760> than<00:17:21.839> the<00:17:22.079> far<00:17:22.319> right<00:17:22.880> has

in society other than the far right has

in society other than the far right has been<00:17:23.520> able<00:17:23.760> or<00:17:24.000> is<00:17:24.240> able<00:17:24.799> to<00:17:25.120> tell<00:17:25.439> a

been able or is able to tell a

been able or is able to tell a compelling<00:17:26.480> political<00:17:27.039> economic<00:17:27.520> story.<00:17:28.079> So

compelling political economic story. So

compelling political economic story. So now<00:17:28.480> we've<00:17:28.640> established<00:17:29.039> these<00:17:29.360> two<00:17:29.600> really

now we've established these two really

now we've established these two really important<00:17:30.160> concepts<00:17:30.480> that<00:17:30.720> you<00:17:30.880> need<00:17:30.960> to

important concepts that you need to

important concepts that you need to understand<00:17:31.919> if<00:17:32.160> you<00:17:32.240> want<00:17:32.320> to<00:17:32.480> take<00:17:32.799> political

understand if you want to take political

understand if you want to take political power<00:17:34.000> salience<00:17:34.480> and<00:17:34.799> storytelling.<00:17:35.760> I<00:17:36.000> want

power salience and storytelling. I want

power salience and storytelling. I want to<00:17:36.240> talk<00:17:36.480> about<00:17:36.640> another<00:17:37.039> element<00:17:37.440> which<00:17:38.000> um

to talk about another element which um

to talk about another element which um the<00:17:38.480> far<00:17:38.720> right<00:17:38.960> and<00:17:39.120> the<00:17:39.520> um<00:17:39.760> the<00:17:40.000> refugee

the far right and the um the refugee

the far right and the um the refugee protesters<00:17:41.280> have<00:17:41.919> have<00:17:42.240> done<00:17:42.480> really<00:17:42.799> well<00:17:43.280> in

protesters have have done really well in

protesters have have done really well in understanding<00:17:44.080> these<00:17:44.400> concepts.<00:17:44.960> Um<00:17:45.679> so<00:17:46.240> one

understanding these concepts. Um so one

understanding these concepts. Um so one of<00:17:46.559> these<00:17:46.799> protests<00:17:47.200> which<00:17:47.360> which<00:17:47.600> they're

of these protests which which they're

of these protests which which they're very<00:17:48.000> regular<00:17:48.240> now<00:17:48.400> is<00:17:48.640> super<00:17:48.880> super<00:17:49.120> close<00:17:49.280> to

very regular now is super super close to

very regular now is super super close to where<00:17:49.520> I<00:17:49.679> live<00:17:49.919> and<00:17:50.000> and<00:17:50.240> I<00:17:50.400> went<00:17:50.559> down<00:17:50.720> there

where I live and and I went down there

where I live and and I went down there with<00:17:51.039> with<00:17:51.360> Jack<00:17:51.600> the<00:17:51.760> cameraman<00:17:52.559> who<00:17:52.799> films

with with Jack the cameraman who films

with with Jack the cameraman who films these<00:17:53.360> videos<00:17:53.600> a<00:17:53.840> few<00:17:54.000> weeks<00:17:54.160> ago.<00:17:54.640> Um<00:17:55.679> to<00:17:55.919> be

these videos a few weeks ago. Um to be

these videos a few weeks ago. Um to be honest<00:17:56.480> more<00:17:56.640> than<00:17:56.799> anything<00:17:57.120> just<00:17:57.200> to<00:17:57.440> sort

honest more than anything just to sort

honest more than anything just to sort of<00:17:58.720> witness<00:17:59.120> what<00:17:59.360> was<00:17:59.520> happening<00:17:59.919> because<00:18:00.400> um

of witness what was happening because um

of witness what was happening because um I<00:18:01.679> was<00:18:01.840> worried<00:18:02.320> I<00:18:02.480> am<00:18:02.640> worried<00:18:02.960> about<00:18:03.200> this

I was worried I am worried about this

I was worried I am worried about this sort<00:18:03.600> of<00:18:03.760> growing<00:18:04.160> growing<00:18:04.559> movement.<00:18:05.120> Um<00:18:06.080> and

sort of growing growing movement. Um and

sort of growing growing movement. Um and one<00:18:06.559> thing<00:18:06.640> that<00:18:06.799> I<00:18:06.960> found<00:18:07.200> really<00:18:07.440> really

one thing that I found really really

one thing that I found really really interesting<00:18:08.000> that<00:18:08.240> I<00:18:08.400> saw<00:18:08.559> there<00:18:09.120> was<00:18:09.360> there

interesting that I saw there was there

interesting that I saw there was there were<00:18:09.760> enormous<00:18:10.400> the<00:18:10.640> actual<00:18:10.880> number<00:18:11.039> of

were enormous the actual number of

were enormous the actual number of protesters.<00:18:12.400> So<00:18:12.720> there<00:18:12.880> were<00:18:13.039> protesters

protesters. So there were protesters

protesters. So there were protesters protesting<00:18:14.000> against<00:18:14.240> hotels.<00:18:14.720> There<00:18:14.799> were

protesting against hotels. There were

protesting against hotels. There were counterprotesters<00:18:16.240> um<00:18:16.640> protesting<00:18:17.039> against

counterprotesters um protesting against

counterprotesters um protesting against the<00:18:17.440> protesters.<00:18:18.320> Um<00:18:18.960> the<00:18:19.280> number<00:18:19.440> of

the protesters. Um the number of

the protesters. Um the number of protesters<00:18:20.559> was<00:18:20.880> not<00:18:21.200> that<00:18:21.440> huge<00:18:21.760> but<00:18:22.000> what

protesters was not that huge but what

protesters was not that huge but what there<00:18:22.400> were<00:18:22.640> a<00:18:22.799> huge<00:18:23.120> number<00:18:23.280> of<00:18:23.679> was<00:18:24.799> citizen

there were a huge number of was citizen

there were a huge number of was citizen journalists.<00:18:26.320> And<00:18:26.480> what<00:18:26.640> I<00:18:26.799> mean<00:18:26.880> when<00:18:26.960> I<00:18:27.039> say

journalists. And what I mean when I say

journalists. And what I mean when I say citizen<00:18:27.679> journalist<00:18:28.160> is<00:18:28.960> somebody<00:18:29.280> who's<00:18:29.600> not

citizen journalist is somebody who's not

citizen journalist is somebody who's not presumably<00:18:30.400> professional<00:18:30.799> journalist.<00:18:31.600> um

presumably professional journalist. um

presumably professional journalist. um just<00:18:32.160> a<00:18:32.400> guy<00:18:32.640> or<00:18:32.880> a<00:18:33.039> woman<00:18:33.360> with<00:18:33.600> a<00:18:33.840> camera<00:18:34.559> sort

just a guy or a woman with a camera sort

just a guy or a woman with a camera sort of<00:18:34.960> live<00:18:35.280> streaming,<00:18:36.000> doing<00:18:36.320> selfies,

of live streaming, doing selfies,

of live streaming, doing selfies, showing<00:18:37.440> the<00:18:38.480> showing<00:18:38.799> the<00:18:38.960> protest<00:18:39.600> and

showing the showing the protest and

showing the showing the protest and uploading<00:18:40.640> the<00:18:40.799> video<00:18:40.960> to<00:18:41.200> Facebook.<00:18:41.520> And

uploading the video to Facebook. And

uploading the video to Facebook. And there<00:18:41.760> were<00:18:41.919> loads<00:18:42.080> and<00:18:42.240> loads<00:18:42.480> and<00:18:42.640> loads<00:18:42.799> of

there were loads and loads and loads of

there were loads and loads and loads of these<00:18:43.120> guys.<00:18:43.440> Um<00:18:43.679> and<00:18:43.840> it<00:18:44.000> was<00:18:44.080> really<00:18:44.320> really

these guys. Um and it was really really

these guys. Um and it was really really noticeable<00:18:45.679> how<00:18:46.160> much<00:18:46.720> media<00:18:47.120> presence<00:18:47.440> there

noticeable how much media presence there

noticeable how much media presence there was<00:18:48.480> relative<00:18:48.880> to<00:18:50.000> what<00:18:50.320> was<00:18:50.559> actually<00:18:50.880> a

was relative to what was actually a

was relative to what was actually a relatively<00:18:52.240> small<00:18:53.520> protest.<00:18:54.320> And<00:18:54.480> I<00:18:54.720> think

relatively small protest. And I think

relatively small protest. And I think what<00:18:55.120> that<00:18:55.440> shows<00:18:56.160> is<00:18:56.559> basically<00:18:57.120> that<00:18:57.520> the

what that shows is basically that the

what that shows is basically that the the<00:18:58.240> far<00:18:58.480> right<00:18:58.880> has<00:18:59.200> done<00:19:00.480> a<00:19:00.720> much<00:19:00.960> better<00:19:01.280> job

the far right has done a much better job

the far right has done a much better job in<00:19:01.760> a<00:19:02.000> sense<00:19:02.559> of<00:19:03.039> understanding<00:19:04.320> storytelling

in a sense of understanding storytelling

in a sense of understanding storytelling and<00:19:05.679> salience<00:19:06.720> and<00:19:07.039> also<00:19:07.360> understanding<00:19:07.840> a

and salience and also understanding a

and salience and also understanding a thing<00:19:08.160> which<00:19:08.320> I've<00:19:08.559> spoken<00:19:08.880> about<00:19:08.960> a<00:19:09.200> lot<00:19:09.280> on

thing which I've spoken about a lot on

thing which I've spoken about a lot on this<00:19:09.679> channel<00:19:10.880> which<00:19:11.120> is<00:19:11.280> the<00:19:11.520> need<00:19:11.679> to<00:19:11.919> be

this channel which is the need to be

this channel which is the need to be present<00:19:13.280> online.<00:19:14.000> So<00:19:14.160> I<00:19:14.400> think<00:19:14.480> a<00:19:14.720> thing<00:19:14.880> has

present online. So I think a thing has

present online. So I think a thing has happened<00:19:15.760> in

happened in

happened in media<00:19:18.000> especially<00:19:18.320> politics<00:19:18.720> media<00:19:18.960> in<00:19:19.120> the

media especially politics media in the

media especially politics media in the last<00:19:19.360> few<00:19:19.600> years<00:19:19.840> which<00:19:20.000> is<00:19:20.160> there<00:19:20.240> is<00:19:20.400> there

last few years which is there is there

last few years which is there is there has<00:19:20.720> been<00:19:20.799> a<00:19:20.960> massive<00:19:21.280> shift<00:19:21.679> towards<00:19:22.799> online

has been a massive shift towards online

has been a massive shift towards online media.<00:19:23.600> I<00:19:23.840> think<00:19:23.919> this<00:19:24.080> has<00:19:24.240> really

media. I think this has really

media. I think this has really accelerated<00:19:24.880> during<00:19:25.200> co<00:19:25.679> which<00:19:25.919> is<00:19:26.080> more<00:19:26.240> and

accelerated during co which is more and

accelerated during co which is more and more<00:19:26.480> and<00:19:26.640> more<00:19:26.880> people<00:19:27.600> want<00:19:27.840> to<00:19:28.000> get<00:19:28.160> their

more and more people want to get their

more and more people want to get their news<00:19:29.200> online<00:19:30.480> on<00:19:30.720> Instagram<00:19:31.280> on<00:19:31.520> YouTube<00:19:32.080> on

news online on Instagram on YouTube on

news online on Instagram on YouTube on Facebook<00:19:33.200> and<00:19:33.520> it<00:19:33.760> has<00:19:33.919> created<00:19:34.320> this<00:19:34.720> real

Facebook and it has created this real

Facebook and it has created this real opportunity

opportunity

opportunity to<00:19:37.440> aggressively<00:19:38.080> dominate<00:19:38.559> the<00:19:38.720> the

to aggressively dominate the the

to aggressively dominate the the salience<00:19:39.919> of<00:19:40.160> online<00:19:40.559> platforms<00:19:41.120> because<00:19:42.080> the

salience of online platforms because the

salience of online platforms because the existing<00:19:42.720> media<00:19:43.039> institutions<00:19:43.600> like<00:19:43.840> BBC,

existing media institutions like BBC,

existing media institutions like BBC, Sky<00:19:44.720> News,<00:19:45.520> the<00:19:45.679> existing<00:19:46.000> political<00:19:46.320> bodies

Sky News, the existing political bodies

Sky News, the existing political bodies have<00:19:46.880> just<00:19:47.039> been<00:19:47.200> slow<00:19:47.440> to<00:19:47.600> move<00:19:47.760> into<00:19:48.080> it.<00:19:48.880> And

have just been slow to move into it. And

have just been slow to move into it. And what<00:19:50.320> this<00:19:50.960> what<00:19:51.200> is<00:19:51.360> interesting<00:19:51.600> about

what this what is interesting about

what this what is interesting about these<00:19:52.000> citizen<00:19:52.400> journalists<00:19:52.720> is<00:19:52.960> these

these citizen journalists is these

these citizen journalists is these citizen<00:19:53.679> journalists<00:19:54.160> individually<00:19:54.720> the

citizen journalists individually the

citizen journalists individually the vast<00:19:55.200> majority<00:19:55.600> of<00:19:55.760> them<00:19:56.240> won't<00:19:56.559> get<00:19:56.720> anything

vast majority of them won't get anything

vast majority of them won't get anything like<00:19:57.280> the<00:19:57.440> number<00:19:57.600> of<00:19:57.840> views<00:19:58.080> that<00:19:58.320> we<00:19:58.559> get<00:19:58.960> on

like the number of views that we get on

like the number of views that we get on this<00:19:59.440> video<00:19:59.679> that<00:19:59.840> we<00:20:00.000> go<00:20:00.160> on<00:20:00.320> our<00:20:00.559> channel.

this video that we go on our channel.

this video that we go on our channel. But<00:20:01.919> the<00:20:02.240> way<00:20:02.320> that<00:20:02.559> they<00:20:02.799> succeed<00:20:03.280> is<00:20:03.520> that

But the way that they succeed is that

But the way that they succeed is that there<00:20:04.000> is<00:20:04.160> simply<00:20:04.559> an<00:20:04.799> enormous<00:20:05.520> amount<00:20:05.840> of

there is simply an enormous amount of

there is simply an enormous amount of them.<00:20:06.480> And<00:20:06.720> I<00:20:06.880> think<00:20:06.960> what<00:20:07.200> this<00:20:07.440> shows<00:20:08.320> is<00:20:08.799> in

them. And I think what this shows is in

them. And I think what this shows is in a<00:20:09.200> in<00:20:09.360> a<00:20:09.520> weird<00:20:09.760> way<00:20:10.400> is<00:20:10.640> kind<00:20:10.799> of

a in a weird way is kind of

a in a weird way is kind of inspirational<00:20:11.679> because<00:20:11.919> I've<00:20:12.240> been<00:20:12.320> saying

inspirational because I've been saying

inspirational because I've been saying for<00:20:12.720> a<00:20:12.880> long<00:20:13.039> time,<00:20:13.919> you<00:20:14.080> know,<00:20:14.240> I<00:20:14.400> made<00:20:14.559> the

for a long time, you know, I made the

for a long time, you know, I made the decision<00:20:15.440> rather<00:20:15.760> than<00:20:15.919> writing<00:20:16.160> for<00:20:16.400> the<00:20:16.559> big

decision rather than writing for the big

decision rather than writing for the big newspapers<00:20:17.520> to<00:20:17.840> try<00:20:18.000> to<00:20:18.240> do<00:20:18.799> a<00:20:19.039> push<00:20:19.280> for

newspapers to try to do a push for

newspapers to try to do a push for online<00:20:19.840> and<00:20:20.080> a<00:20:20.240> push<00:20:20.400> for<00:20:20.640> social<00:20:20.960> because<00:20:21.120> I

online and a push for social because I

online and a push for social because I felt<00:20:21.440> that<00:20:21.600> that's<00:20:21.840> where<00:20:22.080> people<00:20:22.320> were.<00:20:22.960> And

felt that that's where people were. And

felt that that's where people were. And recently<00:20:23.760> I've<00:20:24.000> been<00:20:24.080> trying<00:20:24.240> to<00:20:24.400> encourage

recently I've been trying to encourage

recently I've been trying to encourage our<00:20:25.200> viewers,<00:20:25.679> you<00:20:26.400> to<00:20:26.960> create<00:20:27.280> more<00:20:27.520> yourself

our viewers, you to create more yourself

our viewers, you to create more yourself and<00:20:28.240> to<00:20:28.400> make<00:20:28.559> more<00:20:28.799> videos<00:20:29.039> yourself<00:20:29.360> and

and to make more videos yourself and

and to make more videos yourself and throw<00:20:29.919> things<00:20:30.080> out<00:20:30.320> there.<00:20:31.360> And<00:20:31.760> that<00:20:32.000> is

throw things out there. And that is

throw things out there. And that is basically<00:20:32.640> because<00:20:33.520> people<00:20:33.760> are<00:20:34.000> online

basically because people are online

basically because people are online nowadays<00:20:35.200> and<00:20:35.440> there<00:20:35.679> is<00:20:35.919> there's<00:20:36.240> this<00:20:36.559> this

nowadays and there is there's this this

nowadays and there is there's this this massive<00:20:37.280> space.<00:20:37.679> I<00:20:37.919> think<00:20:38.080> what<00:20:38.320> you<00:20:38.480> see<00:20:38.640> is

massive space. I think what you see is

massive space. I think what you see is stories<00:20:41.679> stories<00:20:42.080> are<00:20:42.240> these<00:20:42.480> really

stories stories are these really

stories stories are these really interesting<00:20:43.120> things.<00:20:43.360> Stories<00:20:43.679> are<00:20:43.840> kind<00:20:44.000> of

interesting things. Stories are kind of

interesting things. Stories are kind of like<00:20:44.640> they're<00:20:44.960> like<00:20:45.120> a<00:20:45.280> computer<00:20:45.600> virus<00:20:46.080> in<00:20:46.320> a

like they're like a computer virus in a

like they're like a computer virus in a way.<00:20:46.960> Like<00:20:47.200> we<00:20:47.440> like<00:20:47.600> to<00:20:47.760> think<00:20:47.919> that<00:20:48.080> the

way. Like we like to think that the

way. Like we like to think that the media<00:20:49.440> comes<00:20:49.679> in<00:20:49.919> and<00:20:50.159> decides<00:20:50.960> what<00:20:51.440> stories

media comes in and decides what stories

media comes in and decides what stories get<00:20:52.240> placed<00:20:52.640> where.<00:20:53.600> But<00:20:53.760> as<00:20:54.000> the<00:20:54.159> media<00:20:54.400> has

get placed where. But as the media has

get placed where. But as the media has lost<00:20:54.880> power<00:20:55.039> and<00:20:55.200> people<00:20:55.360> have<00:20:55.520> moved<00:20:55.760> online,

lost power and people have moved online,

lost power and people have moved online, you're<00:20:56.799> kind<00:20:56.960> of<00:20:57.120> seeing<00:20:58.320> it's<00:20:58.640> more<00:20:58.880> like<00:20:58.960> a

you're kind of seeing it's more like a

you're kind of seeing it's more like a kind<00:20:59.360> of<00:20:59.520> like<00:20:59.679> a<00:20:59.840> virus<00:21:00.159> model<00:21:00.480> almost<00:21:00.720> like

kind of like a virus model almost like

kind of like a virus model almost like this<00:21:01.039> co<00:21:01.440> model<00:21:01.760> which<00:21:02.000> is<00:21:02.480> if<00:21:02.799> enough<00:21:03.200> people

this co model which is if enough people

this co model which is if enough people get<00:21:03.600> out<00:21:03.760> there<00:21:03.919> and<00:21:04.159> spread<00:21:04.400> it,<00:21:04.880> it<00:21:05.039> can

get out there and spread it, it can

get out there and spread it, it can spread<00:21:05.520> really<00:21:05.760> really<00:21:06.080> quickly<00:21:06.720> and<00:21:07.039> you<00:21:07.200> can

spread really really quickly and you can

spread really really quickly and you can you<00:21:07.600> can<00:21:07.760> dominate<00:21:08.159> the<00:21:08.400> salience<00:21:08.880> of<00:21:09.039> a

you can dominate the salience of a

you can dominate the salience of a subject<00:21:09.840> without<00:21:10.320> necessarily<00:21:10.880> having<00:21:11.280> that

subject without necessarily having that

subject without necessarily having that top<00:21:11.840> level<00:21:12.080> media<00:21:12.400> support.<00:21:12.880> And<00:21:13.039> I<00:21:13.200> think

top level media support. And I think

top level media support. And I think that<00:21:13.440> is<00:21:13.520> what<00:21:13.600> the<00:21:13.760> farright<00:21:14.159> have<00:21:14.320> done

that is what the farright have done

that is what the farright have done super<00:21:14.799> super<00:21:14.880> super<00:21:15.760> well.<00:21:16.080> And<00:21:16.240> they've

super super super well. And they've

super super super well. And they've created<00:21:17.120> this<00:21:17.360> kind<00:21:17.600> of<00:21:18.880> I<00:21:19.120> mean<00:21:19.280> obviously

created this kind of I mean obviously

created this kind of I mean obviously they<00:21:21.120> do<00:21:21.280> have<00:21:21.440> media<00:21:21.840> support,<00:21:22.159> they<00:21:22.320> do<00:21:22.400> have

they do have media support, they do have

they do have media support, they do have financial<00:21:22.960> support.<00:21:23.360> You<00:21:23.520> have<00:21:23.600> things<00:21:23.760> like

financial support. You have things like

financial support. You have things like GB<00:21:24.320> News<00:21:24.559> in<00:21:24.799> this<00:21:24.960> country<00:21:25.520> which<00:21:25.919> is<00:21:26.400> you

GB News in this country which is you

GB News in this country which is you know<00:21:26.640> a<00:21:26.880> very<00:21:27.039> well<00:21:27.280> funded<00:21:27.760> lossmaking<00:21:28.960> media

know a very well funded lossmaking media

know a very well funded lossmaking media channel<00:21:29.520> that<00:21:29.760> supports<00:21:30.000> these<00:21:30.240> farright

channel that supports these farright

channel that supports these farright ideas.<00:21:31.200> You<00:21:31.360> have<00:21:31.600> obviously<00:21:32.240> people<00:21:32.480> like

ideas. You have obviously people like

ideas. You have obviously people like Elon<00:21:32.960> Musk<00:21:33.280> buying<00:21:33.600> things<00:21:33.760> like<00:21:33.919> Twitter<00:21:34.720> but

Elon Musk buying things like Twitter but

Elon Musk buying things like Twitter but they<00:21:35.360> have<00:21:35.919> really<00:21:36.320> effectively<00:21:36.960> spread

they have really effectively spread

they have really effectively spread these<00:21:37.600> messages<00:21:38.640> from<00:21:38.880> the<00:21:39.120> ground<00:21:39.360> up<00:21:39.840> from

these messages from the ground up from

these messages from the ground up from the<00:21:40.240> bottom.<00:21:41.520> And<00:21:41.840> I<00:21:42.080> think<00:21:42.720> really<00:21:43.200> we<00:21:43.520> need

the bottom. And I think really we need

the bottom. And I think really we need to<00:21:43.679> learn<00:21:43.840> a<00:21:44.000> lesson<00:21:44.240> from<00:21:44.480> these<00:21:44.720> guys<00:21:45.600> which

to learn a lesson from these guys which

to learn a lesson from these guys which is<00:21:47.039> I<00:21:47.280> think<00:21:47.840> people<00:21:48.159> like<00:21:48.799> me<00:21:49.520> I<00:21:49.760> need<00:21:49.919> to<00:21:50.080> be

is I think people like me I need to be

is I think people like me I need to be constantly<00:21:50.799> making<00:21:51.120> these<00:21:51.679> ideas<00:21:52.159> these

constantly making these ideas these

constantly making these ideas these messages<00:21:52.880> these<00:21:54.080> the<00:21:54.400> idea<00:21:54.559> that<00:21:54.799> the<00:21:54.960> problem

messages these the idea that the problem

messages these the idea that the problem is<00:21:55.280> inequality<00:21:56.000> the<00:21:56.159> idea<00:21:56.400> that<00:21:56.960> living

is inequality the idea that living

is inequality the idea that living standards<00:21:57.679> will<00:21:57.919> get<00:21:58.080> worse<00:21:58.320> because<00:21:58.559> of

standards will get worse because of

standards will get worse because of growing<00:21:59.280> inequality.<00:21:59.919> I<00:22:00.080> need<00:22:00.159> to<00:22:00.320> make<00:22:00.400> that

growing inequality. I need to make that

growing inequality. I need to make that as<00:22:00.799> simple<00:22:01.039> as<00:22:01.280> possible<00:22:01.919> again<00:22:02.159> and<00:22:02.400> again

as simple as possible again and again

as simple as possible again and again and<00:22:02.799> again<00:22:03.360> so<00:22:03.600> that<00:22:03.840> people<00:22:04.000> like<00:22:04.159> you<00:22:04.559> can

and again so that people like you can

and again so that people like you can take<00:22:04.960> the<00:22:05.120> message<00:22:05.440> and<00:22:05.760> run<00:22:06.000> with<00:22:06.159> it.<00:22:06.880> I

take the message and run with it. I

take the message and run with it. I think<00:22:07.200> what<00:22:07.440> you've<00:22:07.679> seen<00:22:08.240> also<00:22:08.480> with<00:22:08.720> these

think what you've seen also with these

think what you've seen also with these guys<00:22:09.120> is<00:22:09.440> basically<00:22:09.840> the<00:22:10.080> importance<00:22:10.480> of

guys is basically the importance of

guys is basically the importance of being<00:22:10.880> like<00:22:11.120> multiplatform.<00:22:12.240> So<00:22:12.880> we're

being like multiplatform. So we're

being like multiplatform. So we're really<00:22:13.360> popular<00:22:13.679> on<00:22:14.080> YouTube.<00:22:14.640> We're<00:22:14.880> really

really popular on YouTube. We're really

really popular on YouTube. We're really popular<00:22:15.280> on<00:22:15.520> Instagram.<00:22:16.320> We're<00:22:16.640> popular<00:22:16.880> with

popular on Instagram. We're popular with

popular on Instagram. We're popular with like<00:22:17.280> basically<00:22:17.679> younger<00:22:18.000> people,<00:22:18.320> people<00:22:18.480> in

like basically younger people, people in

like basically younger people, people in their<00:22:18.720> 20s,<00:22:19.120> 30s,<00:22:19.520> 40s.<00:22:20.240> We're<00:22:20.480> less<00:22:20.720> popular

their 20s, 30s, 40s. We're less popular

their 20s, 30s, 40s. We're less popular with<00:22:21.280> older<00:22:21.600> people<00:22:21.679> in<00:22:21.919> their<00:22:22.080> 50s<00:22:22.400> or<00:22:22.640> 60s.

with older people in their 50s or 60s.

with older people in their 50s or 60s. Um<00:22:24.080> and<00:22:24.320> that<00:22:24.480> is<00:22:24.640> largely<00:22:25.039> because<00:22:25.280> those

Um and that is largely because those

Um and that is largely because those guys<00:22:25.679> are<00:22:25.840> on<00:22:26.000> Facebook<00:22:26.320> and<00:22:26.559> we<00:22:26.720> are<00:22:26.880> not

guys are on Facebook and we are not

guys are on Facebook and we are not popular<00:22:27.280> on<00:22:27.520> Facebook<00:22:28.080> basically.<00:22:28.559> So<00:22:29.280> what

popular on Facebook basically. So what

popular on Facebook basically. So what you<00:22:29.679> have<00:22:29.840> seen<00:22:30.159> is<00:22:30.799> and<00:22:31.039> this<00:22:31.200> is<00:22:31.360> the<00:22:31.520> the

you have seen is and this is the the

you have seen is and this is the the last<00:22:32.000> concept<00:22:32.320> I<00:22:32.559> need<00:22:32.640> to<00:22:32.799> add<00:22:32.960> before<00:22:33.200> I<00:22:33.360> get

last concept I need to add before I get

last concept I need to add before I get on<00:22:33.600> to<00:22:33.760> well<00:22:34.080> one<00:22:34.240> more

on to well one more

on to well one more phenomenal

phenomenal

phenomenal ability<00:22:38.480> to<00:22:38.960> craft<00:22:39.280> a<00:22:39.520> simple<00:22:39.840> message<00:22:40.480> give

ability to craft a simple message give

ability to craft a simple message give it<00:22:40.880> to<00:22:41.039> ordinary<00:22:41.600> people<00:22:42.720> and<00:22:43.039> this

it to ordinary people and this

it to ordinary people and this unbelievable<00:22:44.640> message<00:22:45.120> discipline<00:22:45.919> around<00:22:46.240> a

unbelievable message discipline around a

unbelievable message discipline around a simple<00:22:46.799> message<00:22:47.280> to<00:22:47.600> flood<00:22:47.919> the<00:22:48.080> zone<00:22:48.880> tell

simple message to flood the zone tell

simple message to flood the zone tell everybody<00:22:49.520> the<00:22:49.679> problem<00:22:49.919> is<00:22:50.080> immigrants<00:22:50.720> get

everybody the problem is immigrants get

everybody the problem is immigrants get everybody<00:22:51.360> down<00:22:51.520> to<00:22:51.760> the<00:22:51.919> protests<00:22:52.480> make<00:22:52.720> your

everybody down to the protests make your

everybody down to the protests make your videos<00:22:53.520> put<00:22:53.760> them<00:22:53.919> on<00:22:54.080> Facebook<00:22:54.720> tell<00:22:54.960> your

videos put them on Facebook tell your

videos put them on Facebook tell your friends<00:22:55.600> tell<00:22:55.760> your<00:22:55.919> family<00:22:56.320> tell<00:22:56.480> your<00:22:56.640> mom

friends tell your family tell your mom

friends tell your family tell your mom and<00:22:57.280> what<00:22:57.520> you've<00:22:57.760> basically<00:22:58.240> seen<00:22:59.440> is<00:22:59.919> the

and what you've basically seen is the

and what you've basically seen is the far<00:23:00.480> right<00:23:01.440> using<00:23:02.400> basically<00:23:03.039> exactly<00:23:03.440> the

far right using basically exactly the

far right using basically exactly the model<00:23:03.919> that<00:23:04.080> I've<00:23:04.320> been<00:23:04.480> saying<00:23:04.640> we<00:23:04.880> need<00:23:04.960> to

model that I've been saying we need to

model that I've been saying we need to do<00:23:05.280> for<00:23:05.520> years,<00:23:06.000> which<00:23:06.240> is<00:23:07.120> we<00:23:07.360> put<00:23:07.520> a<00:23:07.679> message

do for years, which is we put a message

do for years, which is we put a message out<00:23:08.000> on<00:23:08.159> here<00:23:08.320> and<00:23:08.559> all<00:23:08.799> of<00:23:08.880> you<00:23:09.120> take<00:23:09.360> it,<00:23:09.840> run

out on here and all of you take it, run

out on here and all of you take it, run with<00:23:10.320> it,<00:23:10.720> make<00:23:10.880> your<00:23:11.039> own<00:23:11.280> videos,<00:23:11.760> spread<00:23:12.000> it

with it, make your own videos, spread it

with it, make your own videos, spread it in<00:23:12.320> your<00:23:12.480> community,<00:23:12.880> spread<00:23:13.039> it<00:23:13.200> amongst

in your community, spread it amongst

in your community, spread it amongst your<00:23:13.679> family.<00:23:14.159> And<00:23:14.320> what<00:23:14.559> they're<00:23:14.799> shown<00:23:15.039> is

your family. And what they're shown is

your family. And what they're shown is it<00:23:16.400> works.<00:23:17.280> It<00:23:17.520> works.<00:23:18.080> And<00:23:18.559> um<00:23:19.440> we<00:23:19.760> need<00:23:19.840> to<00:23:20.000> do

it works. It works. And um we need to do

it works. It works. And um we need to do it.<00:23:20.320> We<00:23:20.480> need<00:23:20.559> to<00:23:20.640> do<00:23:20.720> it<00:23:20.880> better.<00:23:21.039> We<00:23:21.200> need<00:23:21.280> to

it. We need to do it better. We need to

it. We need to do it better. We need to copy<00:23:21.679> them.<00:23:22.080> So<00:23:22.400> to<00:23:22.640> be<00:23:22.799> clear<00:23:23.039> here,<00:23:24.320> I<00:23:24.640> am

copy them. So to be clear here, I am

copy them. So to be clear here, I am trying<00:23:25.039> to<00:23:25.200> make<00:23:25.360> a<00:23:25.520> pitch<00:23:26.320> that<00:23:26.880> essentially

trying to make a pitch that essentially

trying to make a pitch that essentially this<00:23:28.799> needs<00:23:29.039> to<00:23:29.200> be<00:23:29.280> the<00:23:29.520> story.<00:23:30.480> The<00:23:30.720> story

this needs to be the story. The story

this needs to be the story. The story needs<00:23:31.280> to<00:23:31.440> be<00:23:32.880> growing<00:23:33.200> inequality<00:23:33.679> of<00:23:33.840> wealth

needs to be growing inequality of wealth

needs to be growing inequality of wealth is<00:23:34.320> destroying<00:23:34.799> living<00:23:35.039> standards.<00:23:36.080> If<00:23:36.320> you

is destroying living standards. If you

is destroying living standards. If you don't<00:23:36.559> do<00:23:36.720> anything<00:23:36.960> about<00:23:37.120> the

don't do anything about the

don't do anything about the billionaires,<00:23:38.080> your<00:23:38.320> kids<00:23:38.480> will<00:23:38.640> be<00:23:38.799> poor.

billionaires, your kids will be poor.

billionaires, your kids will be poor. We've<00:23:39.440> got<00:23:39.600> plenty<00:23:39.840> of<00:23:39.919> videos<00:23:40.240> out<00:23:40.400> there

We've got plenty of videos out there

We've got plenty of videos out there that<00:23:40.720> I<00:23:40.880> think<00:23:41.039> support<00:23:41.280> that<00:23:41.520> story.<00:23:42.159> The

that I think support that story. The

that I think support that story. The best<00:23:42.480> ones<00:23:42.720> are<00:23:42.960> probably<00:23:43.120> the<00:23:43.360> squeeze<00:23:43.760> out

best ones are probably the squeeze out

best ones are probably the squeeze out or<00:23:44.320> the<00:23:44.480> the<00:23:44.799> Channel<00:23:45.039> 4<00:23:45.280> video<00:23:45.520> with

or the the Channel 4 video with

or the the Channel 4 video with Christian<00:23:45.919> G<00:23:46.240> Murphy.<00:23:46.880> But<00:23:47.039> we<00:23:47.280> need<00:23:47.760> to<00:23:48.000> get

Christian G Murphy. But we need to get

Christian G Murphy. But we need to get behind<00:23:48.400> this.<00:23:48.640> We<00:23:48.799> need<00:23:49.360> discipline.<00:23:50.000> Um,<00:23:50.640> and

behind this. We need discipline. Um, and

behind this. We need discipline. Um, and I<00:23:51.919> want<00:23:52.240> this<00:23:52.640> video

I want this video

I want this video really,<00:23:55.200> this<00:23:55.360> is<00:23:55.520> a<00:23:55.840> a<00:23:56.240> call<00:23:56.400> out<00:23:56.720> to<00:23:57.039> to<00:23:57.360> the

really, this is a a call out to to the

really, this is a a call out to to the left,<00:23:58.000> to<00:23:58.240> the<00:23:58.400> center,<00:23:58.880> to<00:23:59.120> the<00:23:59.200> centrist

left, to the center, to the centrist

left, to the center, to the centrist dads.<00:24:00.880> If<00:24:01.120> you<00:24:01.280> want<00:24:01.360> to<00:24:01.520> stop<00:24:01.760> Nigel<00:24:02.080> Farage

dads. If you want to stop Nigel Farage

dads. If you want to stop Nigel Farage from<00:24:02.640> winning<00:24:02.799> the<00:24:02.960> next<00:24:03.120> election,<00:24:03.919> you<00:24:04.240> need

from winning the next election, you need

from winning the next election, you need to<00:24:05.120> get<00:24:05.360> behind<00:24:05.840> a<00:24:06.159> story.<00:24:06.799> Um,<00:24:07.120> you<00:24:07.360> need<00:24:07.520> a

to get behind a story. Um, you need a

to get behind a story. Um, you need a story.<00:24:08.240> Um,<00:24:08.720> I<00:24:09.039> think<00:24:09.600> we<00:24:09.840> are<00:24:10.720> the<00:24:10.960> second

story. Um, I think we are the second

story. Um, I think we are the second loudest<00:24:11.760> story<00:24:12.000> in<00:24:12.159> the<00:24:12.320> room.<00:24:12.720> I<00:24:12.960> think<00:24:13.039> we

loudest story in the room. I think we

loudest story in the room. I think we are<00:24:13.440> a<00:24:13.600> story<00:24:13.760> that<00:24:14.000> can<00:24:14.159> win,<00:24:15.039> but<00:24:15.360> we<00:24:15.520> need

are a story that can win, but we need

are a story that can win, but we need you<00:24:15.760> to<00:24:15.919> get<00:24:16.000> behind<00:24:16.320> it.<00:24:16.640> We<00:24:16.880> need<00:24:17.039> some

you to get behind it. We need some

you to get behind it. We need some measure<00:24:17.440> of<00:24:17.600> discipline.<00:24:18.240> We<00:24:18.480> need<00:24:18.720> people<00:24:18.880> to

measure of discipline. We need people to

measure of discipline. We need people to be<00:24:19.279> willing<00:24:19.520> to<00:24:20.720> put<00:24:20.880> their<00:24:21.039> egos<00:24:21.440> down<00:24:21.600> for<00:24:21.760> a

be willing to put their egos down for a

be willing to put their egos down for a little<00:24:22.080> bit.<00:24:23.279> Pick<00:24:23.520> the<00:24:23.760> message<00:24:24.000> that's

little bit. Pick the message that's

little bit. Pick the message that's going<00:24:24.400> to<00:24:24.480> win.<00:24:25.039> Get<00:24:25.200> behind<00:24:25.600> it.<00:24:26.080> Get<00:24:26.240> out

going to win. Get behind it. Get out

going to win. Get behind it. Get out there.<00:24:26.880> Make<00:24:27.120> the<00:24:27.360> videos.<00:24:27.840> Get<00:24:28.080> spreading

there. Make the videos. Get spreading

there. Make the videos. Get spreading it.<00:24:28.720> Because<00:24:28.960> if<00:24:29.120> we<00:24:29.279> do<00:24:29.360> not<00:24:29.520> win<00:24:29.600> the<00:24:29.760> battle

it. Because if we do not win the battle

it. Because if we do not win the battle for<00:24:30.080> salience,<00:24:31.039> we<00:24:31.279> will<00:24:31.520> lose<00:24:32.080> the<00:24:32.400> control

for salience, we will lose the control

for salience, we will lose the control of<00:24:32.799> the<00:24:32.960> country.<00:24:33.600> The<00:24:33.840> last<00:24:34.000> thing<00:24:34.080> I<00:24:34.320> wanted

of the country. The last thing I wanted

of the country. The last thing I wanted to<00:24:34.559> talk<00:24:34.640> about<00:24:34.799> was<00:24:35.039> introduce<00:24:35.360> this<00:24:35.600> concept

to talk about was introduce this concept

to talk about was introduce this concept of<00:24:36.000> a<00:24:36.240> bifocated<00:24:36.960> society.<00:24:37.600> And<00:24:37.840> this<00:24:38.000> is

of a bifocated society. And this is

of a bifocated society. And this is something<00:24:38.320> which<00:24:38.559> I've<00:24:38.799> been<00:24:38.960> thinking<00:24:39.120> about

something which I've been thinking about

something which I've been thinking about a<00:24:39.440> lot<00:24:39.600> recently,<00:24:40.159> which<00:24:40.400> is<00:24:40.559> the<00:24:40.720> idea<00:24:41.039> that

a lot recently, which is the idea that

a lot recently, which is the idea that as<00:24:42.000> wealth<00:24:42.240> inequality<00:24:42.799> increases,

as wealth inequality increases,

as wealth inequality increases, it<00:24:44.720> kind<00:24:44.880> of<00:24:44.960> splits<00:24:45.279> society<00:24:45.679> into<00:24:46.000> two

it kind of splits society into two

it kind of splits society into two groups,<00:24:46.960> which<00:24:47.200> is<00:24:47.600> wealth<00:24:47.919> gets<00:24:48.159> sucked<00:24:48.559> out

groups, which is wealth gets sucked out

groups, which is wealth gets sucked out of<00:24:49.679> ordinary<00:24:50.159> families<00:24:50.480> and<00:24:50.720> they<00:24:50.960> start<00:24:51.120> to

of ordinary families and they start to

of ordinary families and they start to become<00:24:51.600> poor.<00:24:52.400> But<00:24:52.480> you<00:24:52.720> have<00:24:52.880> this<00:24:53.600> group<00:24:53.760> of

become poor. But you have this group of

become poor. But you have this group of societies,<00:24:54.559> this<00:24:54.720> group<00:24:54.880> of<00:24:55.039> families<00:24:55.279> at<00:24:55.440> the